Director of Sales
Job Description

Director of Sales Job Description

Director of Sales Job Overview

A director of sales oversees all sales activities for a hotel. Their primary role is to obtain new or repeat business and ensure those guests are satisfied. They are responsible for creating a sales strategy working closely with sales managers to reach revenue growth targets in all categories such as transient revenue, group room rents, food and beverage sales, and banquet or conference space rentals. They also interact with guests by preparing informational materials, receiving and responding to correspondence, and attending pre-event meetings. They must have strong communication, interpersonal, and presentation skills and the ability to build rapport with both new and existing guests. They work full-time at hotel facilities and report to the general manager.

Director of Sales Job Template

Director of Sales Job Summary

Do you enjoy meeting new people, driving sales, and witnessing the fruits of your labor? We’re looking for a dedicated director of sales to assist the hotel in reaching its sales targets. You’ll be in charge of developing our sales strategy and goals, training and assessing our sales force, collaborating with sales managers, and ensuring that we create new and recurring business from various hotel sectors. Our ideal candidate is a leader, innovator, hard worker, and brings 5+ years of sales experience to the role. Apply now if this sounds like you!


Ashburn, VA

Director of Sales Responsibilities

  • Coordination with the management team and department heads in designing and implementing sales strategies to achieve high occupancy and profitability
  • Analyze market data and use it to develop methods for meeting financial targets, designing marketing plan deliverables, and developing an annual sales forecast
  • Establish strategies to assist the sales team in meeting and exceeding monthly room booking goals that are aligned with overall hotel and revenue management objectives
  • Solicit new guests with targeted outbound sales initiatives, such as personal calls to your network and phone solicitations to local professionals, travel agencies, and other groups that will generate new revenue
  • Organize meetings with department heads, report on sales activity for the previous and upcoming weeks, and produce a monthly expense report for all hotel sales-related expenses

Director of Sales Qualifications

  • High school diploma or equivalent (GED) and a bachelor’s degree in a relevant field required
  • 5+ years of experience in sales, preferably in the hospitality field, is required
  • Proven track record of sales success in lead-generation and closing skills
  • Previous hospitality industry experience preferred but not required
  • Excellent leadership skills, analytical skills, and communication skills
  • Basic computer skills, including Microsoft Office

Director of Sales Compensation

$91,980 (National Average)


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