Director of Sales and Marketing Job Description

Director of Sales and Marketing Job Description

Director of Sales and Marketing Job Overview

A director of sales and marketing at a hotel is responsible for driving revenue to a property. They create an effective revenue management strategy to ensure the hotel’s profitability in all market conditions through sales and marketing tactics. They must implement and meet budget and revenue targets, review the work of multiple teams, participate in sales and outreach to high-profile clients, and even negotiate contracts. The director of sales and marketing also sets prices and discounts, devises marketing strategies for expanding their client base, and oversees a team of skilled professionals to increase sales and improve client satisfaction.

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Director of Sales and Marketing Job Template

Director of Sales and Marketing Job Summary

We’re searching for a motivated team player with outstanding business skills to be the next director of sales and marketing at our busy hotel. You’ll be in charge of developing a revenue management strategy to maximize profitability for everyday sales in areas such as rooms, dining, catering, and events. This dynamic leader is the voice of our brand and manages the marketing budget to enable the development of property-specific campaigns, promotions, and collateral to generate revenue and meet property targets. If you have 5 years or more experience in sales and marketing, enjoy taking on new challenges, and love meeting new people, please apply today!

Location

Ashburn, VA

Director of Sales and Marketing Responsibilities

  • Create and implement short and long-term marketing strategies to meet sales team goals and annual sales targets
  • Actively seek new business using marketing campaigns, telemarketing, e-commerce, site visits, and other methods
  • Hire, train, and motivate your team to provide better customer service to your clients
  • Generate new business while also increasing customer loyalty by cultivating long-term relations with patrons
  • Evaluate market trends to determine pricing to balance costs, competition, and supply and demand
  • Prepare accurate and complete sales reports documenting marketing budgets, current market share, direct sales, and outline marketing plans
  • Consult with sales managers and stakeholders to evaluate the company's performance

Director of Sales and Marketing Qualifications

  • High diploma or GED and a bachelor’s degree preferably in marketing or hospitality
  • Minimum of 5 or more years experience in sales and marketing with some experience in sales management
  • Thorough knowledge of marketing strategies and best practices for a sales department
  • Proficiency in basic computer skills and software, including Microsoft Word and Excel
  • Outstanding communication skills, both written and verbal

Director of Sales and Marketing Compensation

$75,366 (National Average)

Industry Tested

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