Aesthetic
A drive for balance, harmony, and form
Those driven by aesthetic motivations value style, design, and appearance. Those driven less by aesthetics typically prioritize utility and practicality.

HIGH AESTHETIC
Style
e.g. Graphic Designer
Someone who places great importance on artistic excellence, focusing on self-expression and the creative spirit.
LOW AESTHETIC
Utility
e.g. Bookkeeper
Someone who has a bottom-line approach, focusing on functionality over form or aesthetics.