Real Estate Marketing Coordinator Job Description

Real Estate Marketing Coordinator Job Description
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Marketing Coordinator Job Summary

Marketing Coordinators build and execute multiple marketing campaigns to help expand the real estate brand. They strategize, execute and manage a variety of ad campaigns to market new listings from beginning to end with help from public relations, operations and real estate agent teams. They conceptualize campaigns, develop and execute all ads, and analyze ad performance results. They are productive digital marketing gurus familiar with various social media platforms and ensure a consistent online presence.

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Marketing Coordinator Job Template


Marketing Coordinator Job Summary

We are seeking a talented, highly motivated, self-starting creative individual with a passion for connecting with current and future real estate buyers and sellers through content marketing, social media, and traditional marketing efforts. Applicants should have a well-developed capacity for coordinating and implementing marketing communication projects with responsibilities in social media, public relations, search marketing, advertising, brand stewardship and special events management. Familiarity with standard concepts, practices and procedures within marketing, advertising and real estate is critical. A degree of creativity is required. We offer a competitive salary, benefits package, plus paid time off. If you’re ready to take your career to the next level and have fun while you do it we want to hear from you.

Location

Ashburn, VA

Marketing Coordinator Responsibilities

  • Streamline company materials and campaigns to ensure a consistent and concise message
  • Create, deliver and edit marketing materials and advertising campaigns that are effective and timely
  • Develop new community events and all signage to encourage and entice potential buyers
  • Manage website design, content, SEO development and tracking analytics to ensure all content is up to date and relevant
  • Update all Facebook, Twitter, Instagram, and other social media posts and respond to followers
  • Support the company and agent by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growth
  • Plan and organize all team events, take photos, and then market on social media

Marketing Coordinator Qualifications

  • Degree in Marketing or equivalent work experience required
  • 2+ years of experience in Marketing
  • Must possess excellent communication skills and have a positive, upbeat attitude
  • Maintains an open mind to new ideas and suggestions
  • Develops innovative forward design concepts

Marketing Coordinator Compensation

$48,000 (National Average)

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