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Automotive Marketing Coordinator

Automotive Marketing Coordinator job overview

An automotive marketing coordinator is responsible for creating and implementing marketing strategies that support business development and drive new business for an auto dealership. Their job responsibilities support a larger marketing team that increases brand awareness through digital and traditional marketing channels. Marketing coordinators collaborate with the marketing manager to identify trends through market research and create engaging marketing campaigns. They leverage content management systems, help develop marketing plans, and devise advertising strategies to reach car dealership goals. The marketing coordinator typically works full-time at a car dealership, showroom, corporate office, automotive service center, or large service shop.

Automotive Marketing Coordinator job template

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Automotive Marketing Coordinator job summary

We’re hiring a dynamic automotive marketing coordinator to take our dealership to the next level. As a marketer, you’ll support the team by implementing campaigns to bring in more leads to the showroom. Our ideal candidate brings years of strategic marketing experience to the table and will develop promotional materials, creative content, advertising strategies, and social media content. This position balances creativity with structure and effectively works with their automotive dealership team members to bring great ideas to life. If you can’t wait to get started, apply today!


Ashburn, VA
Automotive Marketing Coordinator responsibilities
  • Monitor and maintain digital marketing content across all platforms, including website, mailing lists, SEO, and analytics to keep information up to date
  • Assist management to achieve goals by developing and launching digital marketing strategies for advertising, PR, and communication plans
  • Develop branded, well-written product marketing materials such as social media posts, blogs, and web copy
  • Create monthly marketing campaign breakdowns of our analytics on web and social to recommend key improvements and identify growth opportunities
  • Maintain our social media platforms, including messages to our audience and all marketing campaigns
Automotive Marketing Coordinator qualifications
  • Bachelor’s degree in marketing, journalism, business, or a related field is required
  • 2 or more years of previous experience as a project manager or account coordinator in an ad agency or work experience with digital marketing strategies and content marketing campaigns are needed
  • Experience setting up digital advertising campaigns
  • Must exhibit a clear understanding of the latest automotive industry marketing trends
  • Proficient with Microsoft Office, especially Word and Excel, Google Suite, email and social media platforms, analytics, and CRM systems
  • Possess excellent project management and interpersonal skills, and exceptional communication skills
Automotive Marketing Coordinator compensation

$45,112 (National Average)

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