Legal Marketing Assistant Job Description

Legal Marketing Assistant Job Description

Legal Marketing Assistant Job Overview

A legal marketing assistant or marketing coordinator is responsible for supporting the marketing efforts of a law firm. They develop marketing campaigns to advertise the firm's legal services. They implement digital marketing strategies such as email, online advertising, and social media campaigns, and offline promotion strategies such as creating direct mail campaigns or developing marketing collateral for in-person events. A legal marketing assistant typically works full-time on-site or remotely at a law firm.

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Legal Marketing Assistant Job Template

Legal Marketing Assistant Job Summary

Our legal office is expanding, and we’re looking for an experienced marketing coordinator to help us continue to grow. As a member of the marketing team, you’ll help implement and execute winning online and offline advertising strategies that promote our legal services and uphold our brand image. Experience in the legal industry is preferred but not required. The ideal candidate for this position is an innovative thinker and multitasker who loves bringing creative ideas to the table. If you have an interest in the legal field and want to grow your marketing career, start your application today!


Ashburn, VA

Legal Marketing Assistant Responsibilities

  • Establish a strategic marketing plan that effectively promotes our legal firm
  • Develop content for digital marketing campaigns including email, social media, and online advertisements that will get the word out there about our legal services
  • Handle the copywriting and image creation for all outgoing print marketing materials including letterhead, business cards, brochures, flyers, etc. to ensure the firm is presented professionally
  • Manage social media and website content, mailing lists, SEO development, and data analytics to ensure all content is up to date and relevant
  • Deliver reports on monthly analytics across web and social platforms, stay up-to-date on the latest market research and advise on improvements

Legal Marketing Assistant Qualifications

  • Bachelor’s degree in Marketing or related majors
  • 2+ years of experience in Marketing or related field
  • Some experience or a strong interest in the legal industry is highly preferred
  • Familiarity with web platforms, email systems, social media, public relations, and brand identity - basic graphic design skills are a plus
  • Candidates must be able to manage multiple projects with varied timelines on tight deadlines
  • Must have very strong written and verbal marketing communication skills

Legal Marketing Assistant Compensation

$46,057 (National Average)


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