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Insurance Marketing Specialist

Insurance Marketing Specialist job overview

An insurance marketing specialist is responsible for strategizing, creating, and implementing marketing campaigns that support business development and growth at an insurance company. They work to elevate the company’s larger marketing efforts through brand awareness that supports lead generation and conversion. They are required to facilitate website development, social media management, event planning, organic and paid media campaigns, digital marketing, content creation, copywriting, and more. An insurance marketing specialist also assists with the development of creative marketing materials for go-to-market strategies that are analyzed against key performance indicators to gauge success. They typically work full-time or part-time in an in-house or agency capacity.

Insurance Marketing Specialist job template

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Insurance Marketing Specialist job summary

Are you a passionate, enthusiastic, and organized people-person known for bringing creative marketing plans to the table that are proven to drive brand and sales results? You may be the ideal candidate for our high-performing insurance marketing specialist position that we need to take our company’s marketing experience to the next level. In this role, you’ll serve as the point person for developing, creating, and implementing digital marketing campaigns that support our public relations, insurance sales representatives, and team members, and reach our customers who are seeking ways to safeguard against the risks of everyday life. Bring your positive attitude and proactive problem-solving skills and we will provide you with the support you need to continuously grow your career. Apply today to join our team!


Ashburn, VA
Insurance Marketing Specialist responsibilities
  • Manage all marketing strategies and campaigns by working with vendors, insurance agents, sales agents, and marketing team members
  • Support insurance sales and brand awareness goals through events and other marketing initiatives that foster new and engage existing members of target audience groups
  • Test, report on, and optimize content marketing campaigns, digital sponsorships, paid media buys, speaking engagements, events, and more to ensure a positive cost-per-lead ratio that drives Marketing Qualified Leads (MQLs)
  • Proactively monitor emerging trends within the insurance and marketing industry, flagging relevant reports to managers, as needed
  • Track marketing campaigns, events, e-marketing and subscriber lists, and other necessary information in CRM systems
  • Work in tandem with creatives on the graphic design team to ensure completion of marketing campaign and promotional materials and other collateral
Insurance Marketing Specialist qualifications
  • Bachelor’s degree in marketing communications, advertising or other related field is required
  • 1-2 years of experience in a digital marketing specialist role, entry-level marketing, B2B, life insurance, or similar role in the insurance industry is a plus
  • Proven proficiency leveraging CRM, analytics platforms, and marketing automation tools
  • Candidates must have core computer skills and experience using Microsoft Office programs including Word and Excel
  • Exemplary organization, project management, analytical, and verbal/written communication skills are required
Insurance Marketing Specialist compensation

$53,645 (National Average)

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