How to Build a Recruitment Pipeline for Your Organization

Key Takeaways

• Recruitment pipelines give you access to pre-vetted candidates.
• Networking and passive sourcing are key to pipeline building.
• Ongoing communication nurtures candidate relationships.
• Tracking candidates in an ATS enables pipeline management.
• Consistent nurturing is required to maintain an effective pipeline.

What is a Recruitment Pipeline?

A recruitment pipeline is the process of identifying, connecting with, and nurturing relationships with potential job candidates on an ongoing basis—instead of just when you have an immediate opening to fill. 

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The goal is to build a database of qualified, interested candidates who can quickly step into open roles. This provides your company with a hiring advantage for open positions that need qualified candidates who can hit the ground running.

How Does a Recruitment Pipeline Work?

Companies generally build recruitment pipelines by taking the following steps:

Network and Build Relationships

This includes participating in industry events and conferences, engaging on forums or LinkedIn groups, and referral networks. By connecting with talent ahead of time, you’ll foster familiarity with the company and position qualified candidates for future potential openings.

Source Passive Candidates

Proactive companies search beyond active job seekers. By reaching out to candidates who currently work elsewhere—passive candidates—you can uncover hidden talent by engaging people who might still be open to a new role if it aligns with their career goals and aspirations.

Encourage Ongoing Resume Submissions

A useful recruitment pipeline encourages job seekers to submit their resumes through your company’s career page for general consideration. You’ll cast a wider net for interested candidates, creating a reservoir of potential future employees that goes beyond specific openings.

Wize Tip: Keep the wording simple: “Don’t see a job that’s right for you? Send us your resume, and we’ll keep you in mind for future openings.”

Maintain Regular Communication

Proactive teams stay in contact with candidates through newsletters, social media content, and personalized outreach. This keeps them engaged and interested in the company while demonstrating that you value candidates as people, not just another number.

Vet Potential Candidates

This involves proactively screening candidates through surveys, phone interviews, or other evaluation tools. It accelerates hiring for open roles by establishing viability early, so you can quickly whittle down to the most qualified people.

Track Candidate Information

Your recruiting pipeline thrives when you track your interactions with candidates in an applicant tracking system (ATS). With an ATS, your company has a unified system where all candidate information and interactions are stored and easily accessible. This includes details such as communication history, qualifications, interview notes, and hiring stages. These centralized records allow hiring managers to efficiently manage and track candidates, ensuring a smooth and agile hiring process.

Ultimately, the goal is to nurture relationships with talent communities so you have a pool of qualified, interested candidates ready to pick from when hiring needs arise. Pipeline recruitment operates like a “bench” of viable talent to pull from as needed.

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The Pros and Cons of Using a Recruitment Pipeline

Having a steady hiring pipeline brings big benefits, but it can come with a few costs. Let’s take a look at the advantages and disadvantages of investing in this type of program.

In certain situations, relying too much on a talent pipeline could cause an organization to overlook better candidates. However, most companies draw substantial value from this proactive recruiting strategy because candidates are vetted over time for their skillset and are already familiar with the company’s mission and values.

How a Recruiting Pipeline Impacts ROI, Costs, and the Workplace

A well-maintained recruitment pipeline directly boosts ROI by helping businesses make faster, better hires that tend to stay at the company longer. With pre-vetted candidates in place, companies can reduce hiring costs and avoid relying on expensive last-minute recruiting efforts or staffing agencies. 

Plus, a strong pipeline ensures that teams remain fully staffed, keeping productivity high and minimizing disruptions in the workplace.

Recruitment pipelines provide several potential ROI and workplace improvements, including:

• Increased hiring speed and candidate quality enhance productivity.
• Companies enjoy lower recruiting costs from less active sourcing fees and ad spending. 
• Retention rises and turnover lowers because candidates are engaged for the long term. 
• Better candidate experiences lead to stronger employer brand awareness, turning hires into brand ambassadors.

A strong pipeline allows for continuous access to skilled talent, reducing downtime between hires and enabling smoother onboarding. This keeps teams well-staffed and productive, boosting overall morale and efficiency.

Time to Fill vs. Time to Hire: Essential Hiring Metrics

There is no doubt that finding your people when recruiting takes effort. Streamlining the process is certainly helpful. That’s where…

What Makes a Recruitment Pipeline a Wise Idea

Building an ongoing recruitment pipeline is a forward-thinking strategy that gives businesses a competitive edge in hiring. The key advantages include:

• Reduces the pressure of urgent hiring by keeping pre-qualified candidates at the ready
• Streamlines the hiring process with vetted talent, speeding up time-to-fill
• Expands access to passive candidates who are open to new opportunities
• Fosters relationships with niche talent communities, ensuring specialized skills are always within reach.

How Often to Nurture Your Recruitment Pipeline

Nurture your talent pipeline continuously, ideally reviewing and updating it every few weeks to keep candidates engaged and ensure a steady flow of potential hires. It’s an ongoing commitment. Regularly reaching out to top candidates and consistently networking, even when you’re not actively hiring, helps maintain relationships and allows your business to act quickly when a position opens up.

Wize Words

Building a strong recruitment pipeline is key to fostering a two-way relationship with potential candidates, ensuring you stay ahead of your staffing needs.

By making pipeline creation a standard part of your process, you’ll secure a hiring advantage that keeps your business operating smoothly.

Ryan Lawrence

Ryan Lawrence is a highly experienced HR writer who’s spent two decades covering diverse workplace topics for small- and mid-size businesses. With a keen eye for detail, he delves into the complexities of human resources, focusing on the trends impacting the workplace and giving HR professionals actionable solutions.