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What is a Career Page?
A career page is the section on your website that provides potential job seekers with information about your company and job vacancies. Simple career pages may show the company’s mission statement and a list of open positions, but strong career pages go a step or two further, featuring the following information:
- core brand values
- company culture
- key employee benefits
- employer awards
- employee reviews
- photos of employees
- virtual office tour
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The Benefits of a Branded Career Page
Having a detailed career page that reflects your business’s employer brand can go a long way in attracting top talent. Your career page can provide job seekers a glimpse of what it’s actually like to work for your company by stressing core values and discussing company culture.
Job seekers are increasingly looking for companies that align with their values or offer a strong culture fit. Some applicants may prioritize remote work or flexible scheduling options, for example, while others prioritize internal career advancement or continued education opportunities.
Clearly explaining your company’s priorities and what you have to offer can help you attract individuals who align with your company culture.
Tips for Writing Career Pages
When writing career pages for your company, use a combination of clear statements, clean formatting, and essential information to get better results.
Prioritize Key Benefits
If your applicant received multiple offers at once, what competitive differentiator would make them choose your company?
A 2024 study found that 50% of surveyed workers would be willing to take a pay cut in exchange for work-from-anywhere policies. Others may be swayed by benefits like flexible work hours, tuition reimbursement, or strong and supportive work environments.
Consider what your employees love about working for you, and ensure those qualities and benefits make it onto the page.
Speak Directly to Your Target Applicant
Your work environment and company culture is distinctly yours. You don’t want to water down your description to make it seem more appealing to everyone; instead, a strong career page will jump out at applicants who are a strong fit.
An early-stage startup, for example, may look for hustlers willing to roll up their sleeves and work hard to earn equity as part of their compensation. This likely won’t appeal to applicants who prioritize stability or work-life balance, but it speaks strongly to the right candidates and can weed out those who likely aren’t a fit to begin with.
Use Clear Formatting
Your career pages should be easy to scan so employees can effortlessly find the information they’re looking for.
Many career pages format their career page into the following four sections:
- about the company
- company culture
- employee benefits
- open job postings
Fifteen Great Career Page Examples
Looking for inspiration to update or create a new career page? Explore these 15 outstanding examples that effectively engage their target audience and articulate compelling reasons for job seekers to apply.
1. LinkedIn
- Starts with a strong, motivational headline.
- Has a powerful CTA and copy, reading “Are you in?”
- Speaks to candidates looking to make a difference in their careers.
- Summarizes company values and key benefits while providing links to more detailed explanations for concepts like hybrid work policies.
- Features social proof from employees with quotes and pictures to humanize the brand.
2. Zillow
- Centers around motivational copy that stresses innovation, including “reimagining real estate.”
- Stresses a collaborative and supportive company culture with career growth opportunities, which will appeal to many job seekers.
- Leverages clear, clean organization that’s easy to skim.
- Highlights both inclusivity and sustainability, which are core values many job seekers look for.
- Includes a video to educate applicants about the company.
- Lists social proof with a Glassdoor five-star rating.
3. Zoom
- Places links to job boards prominently throughout the page so users can click to find jobs as soon as they’re ready.
- Includes a job search option near the top of the page.
- Stresses employee happiness as a key value.
- Shares a list of teams they hire for.
- Uses simple, eye-catching graphics to highlight key points.
- Features a breakdown of the hiring process to let applicants know what to expect.
- Offers a sign-up for job alert notifications.
- Groups values, benefits, DEI, and new graduate placements under scrollable tabs for streamlined organization.
4. Wizehire
- Lists different types of workers they’ve hired to encourage applications with diverse experience.
- Uses the acronym “GROWTH” to highlight key company values in a memorable way.
- Has a CTA to view job openings towards the top of the page.
- Shares key benefits alongside attention-grabbing graphics.
- Emphasize their adherence to their remote-first policy with multiple employee pictures in out-of-office settings.
5. Peloton
- Lists job search CTAs throughout the page, including the top of page, so people can review open positions as soon as they’re ready.
- Clearly states core values.
- Links to additional information job seekers may want to see like company culture without cluttering the main page.
- Features pictures of office locations and lists the number of open positions at each.
- Provides links to articles about company careers.
- Relies on strong branded imagery.
6. Slack
- Provides distinct links to both jobs and potential internships.
- Includes consistent brand imagery and language.
- Stresses core values and ideal applicant traits like playfulness, empathy, and solidarity.
- Discusses inclusivity initiatives in detail, showing that the company is serious about these efforts.
7. Zen Business
- Lists different teams and their core responsibilities.
- Effectively summarizes the company culture in a simple, direct way.
- Includes pictures of happy coworkers.
- Provides necessary information without potentially overwhelming applicants.
8. Affirm
- Explains what type of applicant the company is looking for.
- Shares links to view job openings and learn more about the university recruiting program.
- Highlights benefits employees are looking for in color-contrast call-out boxes.
- Lists employee experience awards and links to Glassdoor reviews.
9. Dropbox
- Instant personalization and streamlined information presentation, with distinct links for those who want to apply for jobs, research for their interviews, or who want to work virtually.
- Summarizes the company culture as centered around kindness.
- Highlights some innovative products the company is working on to excite potential applicants.
- Includes an option to follow Dropbox and see employee-focused social media posts.
10. Zendesk
- Highlights the popular benefit of remote work, flexible scheduling, and a healthy work-life balance.
- Leverages color contrast for CTAs to increase clicks.
- Includes multiple job search options, allowing applicants to browse by location or job category.
- Has an option to join a “talent pool” if no open positions are a good fit.
11. Hubspot
- Presents the idea that Hubspot can help you do the best work possible.
- Encourages employees to take ownership of projects and contribute to the business at all levels.
- Details what the company aspires to be.
- Has bright, fun designs with eye-catching graphics to stress key points.
- Successfully creates a friendly, approachable vibe that will encourage applicants to apply.
12. WordPress
- Starts the page by telling job seekers that the company is currently hiring for remote positions.
- Features employee pictures at the top of the page, including both professional headshots and real-world pictures at happy hour or conferences.
- Highlights that the company is growing, which can appeal to applicants looking for job security.
- Stresses a supportive work environment with coaching opportunities for career advancement.
- Includes a map showing employee locations across the globe.
13. Contentsquare
- Features a banner at the top of the page warning job seekers to watch for job scams, with a linked blog post explaining what to watch for.
- Has distinct sections that allow job seekers to review key information like company values, location, benefits, and hiring process details.
- Is interactive, with clickable and scrollable options to increase engagement and user attention.
14. Netflix
- Appeals to a very specific applicant— those who love solving “hard problems.”
- Conveys that this will be a company culture prioritizing hard work and excellence, which may be a high-pressure environment.
- Features a job search option at the top of the page.
- Links to blog posts that discuss recent innovations.
15. Canva
- Leverages an attention-grabbing and fun design, which aligns with the company’s brand.
- Features a video with likable team members discussing their experience with the company.
- Includes the company mission statement early.
- Relies heavily on friendly pictures of real employees, including highlighting employees on different teams and including quotes sharing what they love about the company.
Wize Words
Career pages are a crucial platform to showcase your company’s unique strengths. Crafting compelling career pages tailored to your ideal candidates can inspire them to apply.
Authenticity is key—ensure your pages reflect your employee experience and highlight what sets your company apart, attracting top talent seeking a meaningful cultural fit.
Frequently Asked Questions
Many businesses don’t list their career in their primary navigation at the top of their websites. Instead, they’ll have their careers page linked in their website’s footer with the label “Careers.” Keep in mind that while career pages typically aren’t found in a company’s primary website headings, it should be findable using your website’s search feature.
To make sure your career page is working for you, start by asking internal team members for their feedback. Key stakeholders and members from marketing and HR teams can share their advice. Aside from getting internal advice, you can also take note if you’re successfully attracting the type of job applicants you want to hire. Finally, during the onboarding process, ask new hires if your career page had an impact on their decision to apply.
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