An insurance marketing specialist is responsible for strategizing, creating, and implementing marketing campaigns that support business development and growth at an insurance company. They work to elevate the company’s larger marketing efforts through brand awareness that supports lead generation and conversion. They are required to facilitate website development, social media management, event planning, organic and paid media campaigns, digital marketing, content creation, copywriting, and more. An insurance marketing specialist also assists with the development of creative marketing materials for go-to-market strategies that are analyzed against key performance indicators to gauge success. They typically work full-time or part-time in an in-house or agency capacity.