An automotive marketing coordinator is responsible for creating and implementing marketing strategies that support business development and drive new business for an auto dealership. Their job responsibilities support a larger marketing team that increases brand awareness through digital and traditional marketing channels. Marketing coordinators collaborate with the marketing manager to identify trends through market research and create engaging marketing campaigns. They leverage content management systems, help develop marketing plans, and devise advertising strategies to reach car dealership goals. The marketing coordinator typically works full-time at a car dealership, showroom, corporate office, automotive service center, or large service shop.