Webinars

Webinar Recording: Is It You or Is It the Market? The State of Small Business Hiring

The hiring market has shifted. Hear from the leaders who are changing their approach to yield better results. Learn what you can apply today to your hiring process.

Summary

Job openings were rising. Hiring was slowing. Applications were climbing, yet qualified candidates felt harder to find than ever. In this live session, Wizehire put the data front and center to make sense of today’s contradictory hiring landscape.

Moderated by Carmen Bryant, VP of Marketing at Wizehire, and Tamalyn Holcomb, Customer Marketing Manager, the conversation brought together real hiring data and real-world experience to help small and growing businesses take action.

The panel featured two business leaders navigating these challenges firsthand: Robin Reed, COO of Twinkle Toes Nanny Franchise System and Owner of Twinkle Toes Nanny Agency Nashville, and Gabby Poineau, VP of People & Culture at ARK Hospitality.

Originally presented: June 25, 2026

Watch the webinar

Why watch it

Attendees walked away with:

  • A clear understanding of which hiring challenges are market-driven and which are within their control
  • Insight into how successful small businesses have adapted their hiring strategies this year
  • Practical steps to attract, engage, and convert more qualified candidates.

You can’t control the market, but understanding it helps you make smarter hiring decisions. Watch the full session to see what the data revealed and how businesses like yours are responding.

Our panel

Robin Reed - Twinkle Toes

Robin Reed — COO and Franchise Owner, Twinkle Toes Nanny Franchise System
Robin started her journey with Twinkle Toes by learning the business from the ground up. Over the years, she helped grow one of their largest locations in Tampa. That experience eventually led her into franchise support, where she now helps agency owners across the Twinkle Toes network build strong, sustainable businesses.  In addition to owning the Nashville location, she serves as a Franchise Coach and operations resource for other agency owners.

Gabby Poineau — VP of People & Culture at ARK Hospitality
Originally from Chile, South America, Gabby began her career in hospitality as a housekeeper while going to college for accounting. Gabby currently serves ARK as the vice president of people and culture. She oversees people operations (human resources), payroll, benefits, compliance, training, and team member engagement. She implements and evaluates programs that maintain ARK’s renowned culture, which fuels its operational success at more than 100 hotels nationwide.

Gabby Poineau - Ark Hospitality
Carmen Bryant v2

Carmen Bryant — VP of Marketing, Wizehire
Carmen is VP of Marketing at Wizehire and a senior marketing leader with more than 20 years of marketing, research, and thought leadership expertise. She has spoken on recruiting insights and best practices globally, having presented in boardrooms and conference venues worldwide, and been featured as a speaker by organizations including SHRM, SHRM India, and the Human Capital Institute.

Tamalyn Holcomb — Customer Marketing Manager, Wizehire
Tamalyn is the Customer Marketing Manager at Wizehire, where she champions the customer experience from onboarding through long-term success. She specializes in building programs that give customers the tools, insights, and confidence to get the most out of the platform. With a background in customer success, she brings a practical, people-first perspective to everything she creates.

Tamalyn (3)

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Set up your firm for success in 2026 by finding the right people and hiring with confidence.

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Author

  • christel-sonnekalb

    Christel is a product marketing professional in tech with 11+ years of experience. She has a deep understanding of the hiring and recruitment industry and a proven track record of delivering results. One of her greatest strengths is her ability to execute complex product launches and develop effective marketing strategies to share product updates with users. She's our Wizehire product guru.

    View all posts Senior Product Marketing Manager

Christel Sonnekalb

Christel is a product marketing professional in tech with 11+ years of experience. She has a deep understanding of the hiring and recruitment industry and a proven track record of delivering results. One of her greatest strengths is her ability to execute complex product launches and develop effective marketing strategies to share product updates with users. She's our Wizehire product guru.

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