Study: Smaller Communities Becoming Nation’s Hottest Housing Markets, Creating Opportunities for Agents
Changes in the housing market, fierce competition for talent and new players have put pressure on real estate firms, says Real Estate Hiring Opportunity Report from WizeHire HOUSTON – July 9, 2019 – In a new report released today, WizeHire, an online employment recruiting service, identified a surprising list of hot real estate markets that are ripe for enterprising real estate firms to expand. However, market shifts, competition for talent and pressure from Redfin, Zillow and Opendoor will challenge real estate teams in new ways, according to WizeHire’s inaugural Real Estate Hiring Opportunity Report. “The red-hot real estate market of 2018 essentially made life easy for firms,” said Sid Upadhyay, president and co-founder of WizeHire. “We saw a big increase in solo agents starting their own firms, which led to more competition for talent this year, particularly in the popular cities like Seattle, Denver, Columbus and Phoenix that we’re used to seeing on lists of hot markets. What we’ve uncovered now is where agents should turn their attention to catch the next booming communities.” WizeHire identified the top markets of opportunity for real estate agents by analyzing the 300 largest markets in the United States and assessing the supply and demand of real estate talent in those communities. To identify the best markets for recruiting, the company created its Opportunity Index based on the attractiveness of the underlying real estate market and the number of licensed real estate agents actively seeking new opportunities relative to the number of open real estate jobs in each market. Top 10 Biggest Opportunity Markets| Rank | City | Opportunity Score | Market Hotness | Median Home Price |
| 1 | Yuba City, CA | 10.0 | 92.8 | $317,700 |
| 2 | Pueblo, CO | 10.0 | 89.6 | $252,900 |
| 3 | Beaumont – Port Arthur, TX | 9.7 | 79.3 | $183,008 |
| 4 | Salinas, CA | 9.4 | 74.9 | $887,000 |
| 5 | Lafayette-West Lafayette, IN | 9.2 | 83.4 | $195,425 |
| 6 | Tyler, TX | 9.1 | 72.1 | $278,250 |
| 7 | Modesto, CA | 8.2 | 90.5 | $348,242 |
| 8 | Springfield, MA | 8.2 | 78.7 | $239,000 |
| 9 | Amarillo, TX | 8.1 | 67.2 | $229,950 |
| 10 | Rockford, IL | 8.0 | 70.4 | $129,950 |
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