Finding the right talent is a crucial step in building your business success, and LinkedIn is an unbeatable platform for professional networking. But how do you stand out as a leading employer in this bustling marketplace?
This guide will break down step-by-step instructions for posting jobs on LinkedIn, coupled with best practices to make your job listing shine. Whether you’re new to the platform or looking to optimize your recruitment process, these insights are tailored just for you.
Step-by-step guide for posting on LinkedIn
If you’re ready to tap into LinkedIn’s rich network of professionals, here’s what you need to do to post a job:
- Step 1: Log in to LinkedIn. Start by logging into your LinkedIn account. If you’re posting on behalf of your business, make sure you have the necessary permissions.
- Step 2: Navigate to the “Jobs” tab. From the LinkedIn homepage, navigate to the “Jobs” tab at the top of the screen.
- Step 3: Click “Post a Job.” On the right side of the page, you’ll find the “Post a job” button. Click on it to create a new job posting.
- Step 4: Fill in the job details. Enter all the relevant details, such as job title, location (including whether the position is on-site, remote, or hybrid), employment type, and more. Be concise, yet informative.
- Step 5: Describe the role and requirements. This is your chance to show candidates why they should apply. Use compelling language to describe the role, responsibilities, must-have qualifications, and your company culture.
- Step 6: Set applicant preferences. Tailor the application preferences to target the ideal candidates for your position.
- Step 7: Choose your plan. LinkedIn offers various posting plans. Choose the one that fits your total budget and needs.
- Step 8: Review and post. Review all the information, ensure it’s free of errors, and click the “Post” button.
- Step 9: Promote your job post. Share the job post on your company page, in relevant LinkedIn groups, or on other social media to maximize visibility.
- Step 10: Monitor and manage applications. Regularly check your inbox for applications and engage with promising candidates promptly. You can also adjust your notification settings to alert your hiring managers of new applications.
Best practices for posting a job on LinkedIn
Now that we’ve broken down the step-by-step process for posting on LinkedIn, let’s dive into how to make your efforts as successful as possible. It’s not just about getting your job listing live — it’s about making it shine and reach the right audience.
The following best practices will help you create a standout job post that resonates with the high-quality candidates you’re looking for.
Build your business’s brand identity
Building your business’s brand identity isn’t just about marketing products or services — it’s also crucial for attracting top-tier talent. When posting a job on LinkedIn, incorporating your branding is essential to set you apart from competitors.
Why does brand identity matter? Here are just a few highlights to consider:
- Visual appeal: Using your business’s logo, colors, and visuals in the job posting creates a consistent look that aligns with your brand image. It helps potential candidates instantly recognize your business and connects the job posting to your business’s overall branding.
- Trust and credibility: Familiar branding elements evoke trust and credibility. Candidates often feel more comfortable applying to companies they recognize or can easily research, and cohesive branding will help build that trust.
- Attracting the right talent: A well-defined brand identity can help articulate your business’s values, culture, and mission. By infusing these elements into your job posting, you’ll attract candidates who resonate with what your business stands for, leading to a more aligned workforce.
- Competitive edge: In a crowded job market, a unique and consistent brand identity can make your job posting stand out. It shows that your business invests in its image and reputation, making it more attractive to top candidates.
Essentially, your business’s brand identity serves as a silent ambassador. Leveraging this in your LinkedIn job posting can help ensure you attract the right attention from candidates who align with your business’s values and vision.
Remember, it’s not just about filling a position — it’s about finding the right fit to contribute positively to your business’s culture and success.
Write effective and detailed job descriptions
Crafting an effective and detailed job description is an important step in attracting the right candidates. A well-written LinkedIn job description does more than just outline the responsibilities and requirements. It’s an opportunity to communicate your business’s values, culture, and what makes the position unique.
Detailing the qualifications, necessary skills, experience level, and expectations provides a clear picture of the role for potential applicants. This ensures that the candidates understand what’s expected of them and filters out those who may not be a good fit.
This saves time in the hiring process and helps you find the ideal match for your organization’s needs. Remember, a precise and engaging job description not only resonates with the right talent but also reflects your business’s professionalism and authenticity.
Define what success looks like for your candidates
In the crowded job market, standing out as an employer can be as challenging as finding the right candidate. One way to distinguish your posting on LinkedIn is by defining what success looks like for the role you’re hiring for.
Highlighting the potential achievements, growth opportunities, and career milestones paints a vivid picture of what awaits successful candidates. In addition, it signals that your organization values progress and development.
This approach adds a dynamic aspect to your job listing, transforming it from a static list of duties to an exciting career opportunity. It invites potential candidates to visualize their future with your business and understand how they can contribute to its success.
By outlining a clear path to achievement, you’ll likely attract ambitious individuals aligned with your business’s goals, culture, and vision for the future.
Post your job early in the week
Timing can be a critical factor in your job listing’s success. Studies show that most candidates apply for jobs on Monday, Tuesday, or Wednesday — with just 15% of applications coming in over the weekend.
Posting your job early in the week ensures that it’s fresh in potential candidates’ feeds when they’re most active and engaged in their job search. This approach aligns with the natural search rhythm of job seekers, increasing your listing’s visibility and potentially attracting more qualified candidates.
So, instead of waiting for the weekend to roll around, grab the opportunity to reach a more attentive audience by timing your post for early in the work week.
Other ways to expand coverage for your job posting
While LinkedIn is an incredible platform to connect with potential candidates, it’s important to realize that it’s just one piece of a much bigger puzzle. To truly cast a wide net and reach the best candidates for your open roles, you need to look beyond LinkedIn.
Below, we’ll explore a few alternative strategies to complement your LinkedIn recruiting strategy to ensure your listing gets the greatest possible reach!
Post your job listing on multiple job boards
Posting your job listing across several job boards isn’t just a “throw everything at the wall and see what sticks” approach. It’s a strategic move to ensure your vacancy reaches as many potential candidates as possible. Different job boards attract various job seekers, and diversifying where you post makes you more likely to find the perfect fit for your business.
That’s where WizeHire comes in: to simplify your business’s hiring process from start to finish.
With WizeHire, you’re not just listing your job on one or two sites — you’re broadcasting it to over 100 job boards in a single click. It’s a complete hiring solution that lets you craft high-performing job ads tailored to your needs.
Not only does WizeHire offer expert advice and coaching to help you craft winning job ads, but it also acts as a streamlined applicant tracking system to organize your applicants from all 100+ job boards in one easy-to-use dashboard.
Why limit yourself to one platform when you can cast a wider net? From assessing qualified applicants to streamlining the interviewing and hiring process, WizeHire helps your business take the stress out of recruitment.
Promote jobs on Facebook, Twitter, or other social media platforms
Social media isn’t just for sharing vacation pics and memes — it’s a powerful tool for extending your job opening’s reach, too!
When you post open positions on platforms like Facebook and Twitter, you tap into a vast network of potential candidates that traditional methods might miss.
Think of social media networks as a web of connections, intertwining friends, family, colleagues, and acquaintances. A single share on these platforms can ripple out, reaching the eyes of someone perfect for the role, but who may not actively be browsing job boards.
Don’t underestimate the power of a well-placed tweet or Facebook post. They can be the bridge that connects your job listing to the right candidate, multiplying your reach far beyond LinkedIn.
Engage with industry-specific forums and communities
In the vast ocean of potential candidates, finding the ones who are qualified and passionate about your industry can feel like searching for a needle in a haystack. But by engaging with industry-specific forums, communities, and conferences, you can reach the audience you’re looking for.
This might look like setting up a recruitment booth at a convention full of enthusiasts in your field. Whether it’s HVAC, healthcare, hospitality, automotive, or anything in between, there are forums and communities filled with passionate professionals. Posting your job vacancies in these spaces ensures that your offer reaches those who understand your needs, share your values, and strive for excellence in your field.
Scale your hiring process with Wizehire
Hiring the perfect candidate takes more than just posting a job on LinkedIn. You need to craft the right message, target the right audience, and stand out in a crowded marketplace.
From creating effective job descriptions to marketing your opportunities across multiple channels, these strategies can make all the difference in attracting the talent you need.
But why go at it alone? Wizehire can streamline your hiring process, allowing you to post high-performing job ads on 100+ boards, assess applicants, and keep candidates organized throughout interviewing and hiring.
Ready to take your hiring process to the next level? Get a live demo of Wizehire today!