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Talent Acquisition

How to Get More Buyer’s Agent Applicants

Learn how real estate teams can attract more buyer’s agents using SEO, industry-proven job descriptions, and an employer value proposition.

Building a strong team is essential when you work in real estate, but competition continues to be fierce for top buyer’s agents.

According to the Bureau of Labor Statistics, there were over 562,100 real estate broker and sales agent jobs in 2021. That’s a large pool of potential candidates. Even so, making your job posting stand out is a must.

But how do you attract buyer’s agent applicants to your business? 

The answer lies in using four tactics that center around your job postings.

Optimizing job postings for real estate buyer’s agent applicants

When looking for the best buyer’s agents to recruit, you need to first ensure your job postings are optimized. 

This isn’t just about creating a job listing that lays out the expected responsibilities. It’s also about making your job posting easy to find for real potential candidates.

You can do this by:

  • Using the right keywords: Candidates won’t be able to find your job listing if you don’t include relevant keywords all throughout the post. So, consider what terms a job seeker might use when searching for jobs and incorporate those into your job description.
  • Highlighting the benefits: Why should a talented buyer’s agent choose to work with your team? What makes working for you a stand-out choice? Make mention of things like flexible work hours, a supportive team environment, or opportunities for growth.
  • Being precise and concise: Be careful to strike a balance between providing sufficient information and maintaining clarity and conciseness. Steer clear of jargon and overly complex language.

Using local SEO to target buyer’s agent applicants in your area

Local search engine optimization (SEO), is a digital marketing practice that helps businesses increase their visibility in local search results. 

It’s mostly used for brick-and-mortar businesses and service providers that operate in specific geographical areas. So, for real estate teams, local SEO can be a game-changer in attracting buyer’s agents.

According to ARELLO, there are over 3 million active real estate licensees in the United States. 

That’s a huge pool of potential buyer’s agents to tap into. But you certainly don’t need to appeal to all of them. 

Local SEO helps you target your marketing efforts to reach people based on their location. So when done right, it can help your job postings appear in the search results when buyer’s agents in your area are looking for opportunities. 

You can improve your local SEO by:

  1. Making sure your website shows where you’re located and what areas your agency serves. You can achieve this by including local keywords in your content, meta tags, and even in your URLs.
  2. Creating a Google Business profile. This will make it much easier for people to find your company in search and in Google Maps.
  3. Collecting and managing online reviews.
  4. Building backlinks from other local businesses to boost your local search rankings. 
  5. Using local structured data markup to give search engines more information about your business. This can include things like your location, hours of operation, and reviews.

Crafting the right job description

A job description is more than just a list of what you expect someone to do while working for you. 

When you take the time to put a job description together properly, you can give potential candidates a much clearer understanding of what the role entails and how (or if) they’d be a good fit.

Beyond optimization, there are other ways you can improve job descriptions so they attract the right buyer’s agents:

  • Be specific: Don’t use vague language or industry jargon. Openly highlight the role’s responsibilities and your expectations. There’s no reason to make it a mystery. 
  • Use action-oriented language: Verbs are your friend. Use action words to describe the role’s expectations. Prospects will be able to better visualize themselves in the role this way.
  • Include a clear call-to-action: Your CTA could be instructions on how to apply or who to contact for more information. Regardless, make it easy for interested candidates to take the next step.

Creating an employer value proposition

The job market is highly competitive, so simply posting a job ad is not enough. To attract top talent, you need to offer something more. And an employer value proposition (EVP) can help.

An EVP is a set of benefits a company offers to its employees that set it apart from other companies.

You can build an effective EVP by: 

  • Understanding what your team offers: What makes your company a great place to work? Perhaps you offer a supportive team environment. Or maybe you have a strong company culture. Whatever your strengths, make them clear.
  • Learning what buyer’s agents want: Get a clear handle on buyer agents’ job preferences. You may even wish to conduct a survey or interview current agents to pin this down.

Use job description templates to attract buyer’s agents 

Attracting the right buyer’s agents to your team involves more than just posting a job ad. It requires a strategic approach that includes all the methods discussed here today.

To get even more applicants, Wizehire offers industry-proven job description templates. Whether you’re looking for a buyer’s agent to direct prospects into your sales funnel or those tasked with reaching out to qualified leads, these templates can provide a solid foundation for your job postings.

In addition to job description templates, Wizehire’s coaching team assists you during every step of the hiring process so you can find and hire qualified buyer’s agents.  Check out the pricing page today to get started hiring.


  • Brenda Barron

    Brenda Barron is a seasoned freelance B2B copywriter and content writer specializing in tech and SaaS companies. She has over 15 years of experience and has contributed hundreds of bylined articles to top industry publications. In addition to Wizehire, Brenda is a regular contributor to CNN Underscored Money.

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Brenda Barron

Brenda Barron is a seasoned freelance B2B copywriter and content writer specializing in tech and SaaS companies. She has over 15 years of experience and has contributed hundreds of bylined articles to top industry publications. In addition to Wizehire, Brenda is a regular contributor to CNN Underscored Money.

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