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How to Attract and Hire Next Gen Talent in the Auto Industry 

It can be challenging for automotive businesses to find and hire new talent. However, there are some things that automotive businesses can do to attract job seekers. 

We’ll share some tips on how to:

  • Take advantage of the latest technology
  • Market your automotive business to align with top talent
  • Stand out in a competitive job market

Use technology to find the next generation of auto talent

Many workers are digital natives; they grew up with technology and are comfortable using it in all aspects of their lives. 

In 2021, 67% of job applications were completed on mobile devices.

To attract top talent, consider using the following recruiting strategies: 

Use social media to reach potential candidates.

  • Make sure you’re active on social media, especially LinkedIn.
  • Share information about your company culture, open positions, and upcoming events.
  • Use comments and built-in messengers to communicate with candidates. 

A mobile-friendly website that reflects your business accurately. 

  • Use photos and videos to demonstrate to potential candidates what it’s like to work at your dealership or shop. 
  • Include information about your company that gives candidates an idea of whether or not they would be a good fit.

Recruiting with your brand

Research on hiring for skilled trade jobs shows that young people have misconceptions that prevent them from considering automotive careers.

One of the best ways to attract new auto talent is to create a positive brand image. Many job seekers aren’t just looking for a paycheck—they’re looking for a company that aligns with their values.

Create a culture of inclusion and respect.

This starts at the top, with you and your leadership team. Direct conversations with your employees and multiple processes for providing feedback can immediately make them feel valued.

Highlight development opportunities.

When recruiting, highlight any training and development opportunities you offer. For example, share successful examples from an apprenticeship program or tuition reimbursement. 

How to win in a competitive automotive job market

Attend career fairs and local events.

You’ll have the opportunity to meet with students interested in working in the auto industry. Be sure to bring plenty of information about your company so you can make a lasting impression on everyone you meet. 

Create job ads that will attract top talent.

Help your ideal candidate envision what it would be like to join and contribute value in a rewarding atmosphere with your company. Appeal to their excitement by showing how they will have an opportunity for growth and success when joining you.

Position your automotive positions as tech jobs.

By rebranding these jobs as high-tech, you will attract more qualified applicants and send the message that your business is innovative and forward-thinking. 

To help you get started, we’ve put together a complete guide on bridging the gap between trade and tech jobs.

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