7 Benefits of a LinkedIn Company Page

Integrating your LinkedIn company page with Wizehire is no longer just a ‘nice-to-have’—it’s a game-changer.

Connecting your company’s LinkedIn page unlocks the power of the ‘Easy Apply’ feature, streamlining the application process and attracting up to 4x more applicants.

Our internal data paints a compelling picture: job ads posted under a business’s LinkedIn company page see applicants convert into interviews and hires at a rate approximately 5x higher. 

In a competitive hiring market, these numbers aren’t just statistics but a testament to where recruitment is headed. 

Embracing these integrations today positions your business favorably in the present and ensures you’re future-proofed for the recruitment challenges of tomorrow.

7 benefits of a LinkedIn company page

1. Expand your talent pool

Demonstrate company culture and values with a LinkedIn company page. This not only attracts potential customers but also potential employees who align with your company’s ethos.

• Highlight employee testimonials
• Share behind-the-scenes glimpses of company events
• Promote your company’s work-life balance and benefits

Attract candidates who resonate with your company’s values and vision by showcasing your company’s culture.

2. Build employer brand credibility

A comprehensive LinkedIn company page establishes your business as a credible and desirable employer. 

Sharing your company’s achievements, goals, and milestones can make potential employees more eager to join your team.

• Detail your company’s growth journey
• Share awards and recognitions
• Highlight employee growth and success stories

A strong employer brand can significantly influence a candidate’s decision to apply to your company.

3. Target relevant candidates 

Advanced tools allow businesses to reach their ideal candidates. Promoting job openings to a targeted audience increases the chances of finding the right fit.

• Utilize LinkedIn’s job advertising features
• Engage with industry-specific groups
• Foster connections with professionals in your field

Targeted job advertising ensures that your vacancies are seen by the most relevant candidates.

4. Engage with potential candidates

LinkedIn provides a unique platform to engage directly with potential hires. Regular interactions give candidates a clearer picture of what it’s like to work at your company.

• Respond to queries about job openings
• Share insights about the hiring process

5. Enhance company reputation among job seekers

Regular updates, positive employee stories, and engagement can strengthen your reputation among job seekers. A strong reputation can make your company a top choice for potential hires.

• Share positive feedback from employees
• Highlight training and development opportunities
• Engage with alumni and current employees

6. Data-driven recruitment

LinkedIn’s analytics tools allow you to measure the effectiveness of your recruitment strategies. You can refine your approach to attract the best talent by understanding what works.

• Analyze engagement metrics for job posts
• Adjust recruitment strategies based on insights
• Measure the conversion rate of applicants to hires

Data-driven strategies ensure that your recruitment efforts are efficient and effective.

7. Employee advocacy for recruitment

Encouraging current employees to share and engage with company content can amplify your recruitment efforts. 

Employees sharing job openings and positive experiences adds a layer of trust and authenticity.

• Promote employee advocacy programs
• Encourage employees to share job openings

Employee advocacy can be a powerful tool in attracting top talent to your company.

Tips to optimize your LinkedIn company page

Before diving into the intricacies of optimizing your LinkedIn company page for hiring, we took a deep dive into the “LinkedIn for Small Business” guide. 

From the wealth of information presented, we’ve distilled the essence into three core focus areas. 

Here’s a concise summary of what we gleaned from the guide to help you make the most of your LinkedIn company page for recruitment purposes.

Complete your page to increase credibility

The first step in optimizing your LinkedIn company page is completing it. 

A fully filled-out page establishes your business’s credibility in the online community.

• Fill out your overview with key details about your organization
• Highlight your vision, mission, values, positioning, and core offerings
• Add a professional logo and cover image
• Input essential organization details to enhance the searchability

Completed pages receive 30% more weekly views, making them more visible to potential candidates.

Grow your followers and improve visibility

Gaining followers is essential for visibility. Once you cross 150 followers, the growth potential becomes exponential.

• Add the LinkedIn “Follow” button to your website
• Link to your page in marketing materials, including email signatures and newsletters
• Post content daily to engage with your community
• Engage with mentions and topical conversations using relevant hashtags

Regular engagement and consistent posting can help you establish a trusted voice within the professional community, making your company more appealing to potential hires.

Craft content to attract talent

Consistent and relevant updates are crucial for attracting the right talent.

• Use the Content Suggestions tool to discover trending topics
• Highlight positive mentions and success stories from employees
• Incorporate custom images, videos, and other rich media in your posts
• Engage with thought-provoking questions or contests to foster interactions

Video content, in particular, is 5x more likely to drive member engagement. Authentic videos can give potential candidates a glimpse into your company culture.

How do I make sure my job ad is posted on LinkedIn?

Wizehire allows you to post your job ads on LinkedIn, ensuring they reach a wider audience. 

For optimal results, posting your job ads under your business’s LinkedIn company page is recommended. 

This enhances the visibility of your ads and leverages the “Easy Apply” feature, simplifying the application process for potential candidates. 

To make sure your job ad is posted on LinkedIn:

• Connect your LinkedIn company page to Wizehire.
• Regularly check your Wizehire dashboard to monitor the status of your job ads.

For a comprehensive guide on this process, refer to the Wizehire Help Center.

The benefits are clear: from expanding your talent pool and building a credible employer brand to engaging with potential candidates and making data-driven recruitment decisions. 

Integrating Wizehire with LinkedIn lets you streamline the hiring process, ensuring that your job ads reach the right audience and resonate with potential candidates.

For all existing Wizehire customers, the path forward is straightforward. If you haven’t already, it’s time to tap into the vast potential of LinkedIn:

• Create a company LinkedIn page if you don’t already have one. This foundational step sets the stage for all the benefits and strategies discussed above.
• Connect your company page to your Wizehire account. This integration will allow you to leverage the “Easy Apply” feature, potentially leading to a surge in applications from top-tier candidates.

Take these steps to position your business at the forefront of modern recruitment, ensuring that you attract, engage, and hire the best talent available. 

Dive in, optimize, and watch as the right candidates come to you.

Chris Grubbs