Sales Development Representative

Sales Development Representative DISC Chart

Job Summary

Sales development representatives qualify leads early in the sales funnel. Sales development reps must research and qualify leads before passing them on to the sales team. They develop sales strategies to attract customers via social media campaigns and telemarketing. They must have good customer relationships in order to find out what a prospect needs and if they are likely to be interested. This role drives sales by demonstrating the value of a product. They also collaborate with sales management to ensure that company objectives are met. Prior experience in customer service or sales is strongly preferred.

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Personality types of a Sales Development Representative

Each letter of DISC represents polar personality types with correlating behaviors and characteristics. Learn more about their strengths and weaknesses, how they communicate, and more

high D - Problem Solver

Likes to take action

high I - Influencer

Likes to meet new people

low S - Voyager

Likes new adventures

low C - Innovator

Likes to be creative

Behavioral Qualities for a Sales Development Representative

Behavioral qualities make people naturally act in a certain way. Utilize people's natural behaviors and strengths at work.
  • Bottom-line oriented. Pragmatic, results-oriented.
  • Persuasive. Able to convince others.
  • Proactive. Driven towards action, not reaction.
  • Flexible. Open to different ways of trying things.

Motivators for a Sales Development Representative

Motivators are values that drive people. To retain passionate employees, place people in a role that utilizes their values
  • Economic: A utilitarian drive for results and maximal returns. To tend to the economic drive, give results-oriented rewards and feed their competitive drive by regularly reporting the team's sales progress.
  • Political: A drive for authority, to take command. To tend to the political drive, assign tasks that allow them to take charge and lead others.
  • Theoretical: A drive to learn and gain new knowledge. To tend to the theoretical drive, let them ask questions and provide ample time for training and development in the role.

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