Sales development representatives qualify leads early in the sales funnel. Sales development reps must research and qualify leads before passing them on to the sales team. They develop sales strategies to attract customers via social media campaigns and telemarketing. They must have good customer relationships in order to find out what a prospect needs and if they are likely to be interested. This role drives sales by demonstrating the value of a product. They also collaborate with sales management to ensure that company objectives are met. Prior experience in customer service or sales is strongly preferred.