New Car Sales Representative

New Car Sales Representative DISC Chart

Job Summary

A new car sales representative is a car salesman at a dealership, lot, or showroom that sells new vehicles. They typically work under a sales manager to sell to potential and existing customers delivering a high customer satisfaction level that leads to returning car buyers. They have excellent communication skills and negotiation skills and maintain a professional appearance. They facilitate all aspects of the auto sales process, suggest trade-in values, coordinate and join test drives, present financing options, showcase new car features, and more. They usually work full time with varying evening and weekend hours and earn a salary supplemented by commission from automotive sales and incentives for meeting sales goals.

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Personality types of a New Car Sales Representative

Each letter of DISC represents polar personality types with correlating behaviors and characteristics. Learn more about their strengths and weaknesses, how they communicate, and more

high D - Problem Solver

Likes to take action

high I - Influencer

Likes to interact with people

low S - Voyager

Likes a flexible work environment

low C - Innovator

Likes to be easygoing

Behavioral Qualities for a New Car Sales Representative

Behavioral qualities make people naturally act in a certain way. Utilize people's natural behaviors and strengths at work.
  • Determined. Willful in achieving objectives.
  • Persuasive. Able to convince others.
  • Proactive. Driven towards action, not reaction.
  • Uninhibited. Not inhibited or restricted.

Motivators for a New Car Sales Representative

Motivators are values that drive people. To retain passionate employees, place people in a role that utilizes their values
  • Economic: A utilitarian drive for results and maximal returns. To tend to the economic drive, provide them opportunities for growth and promotion within the dealership.
  • Individualistic: A drive to be independent, unique and free. To tend to the individualistic drive, allow them to showcase their sales ability by creating their own process.
  • Political: A drive for authority, to take command. To tend to the political drive, find opportunities for them to lead meetings and mentor less experienced sales staff.

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