Fitness General Manager

Fitness General Manager DISC Chart

Job Summary

The general manager is responsible for the overall operation of the gym or fitness center. This includes overseeing the day-to-day operations, managing staff, and ensuring that the gym meets its financial and operational goals. The general manager is also responsible for creating and implementing marketing and sales strategies to attract new members and retain existing ones. This position requires experience managing people, preferably in the fitness industry. They often work in gyms, fitness centers, studios, or other wellness facilities.

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Personality types of a Fitness General Manager

Each letter of DISC represents polar personality types with correlating behaviors and characteristics. Learn more about their strengths and weaknesses, how they communicate, and more

high D - Problem Solver

Likes to make decisions

high I - Influencer

Likes to interact with people

low S - Voyager

Likes new adventures

high C - Rule Follower

Likes to follow procedures

Behavioral Qualities for a Fitness General Manager

Behavioral qualities make people naturally act in a certain way. Utilize people's natural behaviors and strengths at work.
  • Task-oriented. Focused on the big objectives, rather than the humanistic side.
  • Personable. Easy to get along with.
  • Adventurous. Willing to try new things, take risks.
  • Organized. Structured and methodical.

Motivators for a Fitness General Manager

Motivators are values that drive people. To retain passionate employees, place people in a role that utilizes their values
  • Economic: A utilitarian drive for results and maximal returns. To tend to the economic drive, give them rewards when their team successfully meets and exceeds goals for guest satisfaction and profitability targets.
  • Political: A drive for authority, to take command. To tend to the political drive, allow them to lead a team for common goals such as increasing memberships.
  • Regulatory: A drive to maintain order and the status quo. To tend to the regulatory drive, allow them to create their own rules and processes to effectively manage their team.

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