A director of sales oversees all sales activities for a hotel. Their primary role is to obtain new or repeat business and ensure those guests are satisfied. They are responsible for creating a sales strategy working closely with sales managers to reach revenue growth targets in all categories such as transient revenue, group room rents, food and beverage sales, and banquet or conference space rentals. They also interact with guests by preparing informational materials, receiving and responding to correspondence, and attending pre-event meetings. They must have strong communication, interpersonal, and presentation skills and the ability to build rapport with both new and existing guests. They work full-time at hotel facilities and report to the general manager.