Business Development Representative DISC Profile

Business Development Representative DISC Chart

Job Summary

A business development representative (BDR) generates new sales opportunities and adds qualified leads to the sales funnel. This kind of outbound sales representative is responsible for prospecting, following up, and passing on qualified leads to other sales agents who will convert them into new customers. Business development representatives report to a sales manager and typically work in an office environment.

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Personality types of a Business Development Representative

Each letter of DISC represents polar personality types with correlating behaviors and characteristics. Learn more about their strengths and weaknesses, how they communicate, and more.


High D - Problem Solver

Likes to take action


High I - Influencer

Likes to meet new people


High S - Stabilizer

Likes to have structure


Low C - Innovator

Likes to be creative

Behavioral Qualities for a Business Development Representative

Behavioral qualities make people naturally act in a certain way. Utilize people’s natural behaviors and strengths at work.

  • Assertive. Comfortable inserting opinion or thoughts.
  • Personable. Easy to get along with.
  • Supportive. Uplifting of others.
  • Easy-going. Informal, not tense or strict.

Motivators for a Business Development Representative

Motivators are values that drive people. To retain passionate employees, place people in a role that utilizes their values.

  • Economic: A utilitarian drive for results and maximal returns. To tend to the economic drive, be clear about how their role relates to the bottom-line and what results you're expecting from them.
  • Individualistic: A drive to be independent, unique and free. To tend to the individualistic drive, let them close sales and conduct meetings in their own unique way.
  • Political: A drive for authority, to take command. To tend to the political drive, allow them to lead others and discuss how their role can lead to career growth.

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