Tips for Hiring Young Talent in the Home Services Industry

The home services industry is booming. A recent analysis of skilled trade jobs by PeopleReady Skilled Trades shows:

  • 2.8 million unique job postings (Oct. 2021 – Oct. 2022)
  • 10% increase year over year

With this growth comes an increased demand for qualified employees—employees who are hardworking, reliable, and passionate about their careers. 

With 27% of skilled trade workers closing in on retirement age, it’s time for home service companies to focus on hiring young talent.

How do you attract top talent in an industry that’s becoming increasingly competitive? 

Consider this approach:

  • Turn passive young job seekers into active candidates
  • Create a brand and company culture that demonstrates values
  • Use technology and social media platforms to communicate
  • Get the next generation excited about skilled trade careers

Motivate passive young talent to apply actively

Passive young candidates might be content in their current jobs but remain open to exciting new possibilities if the right opportunity presents itself. 

Attract young residential service talent to your business by:

Developing an engaging brand. Create a unique identity for your business that sets you apart from your competitors and speaks to the values of today’s workforce. Consider what makes your company special and use that to create an employer brand that will appeal to young job seekers.

Focusing on your company culture. Company culture is essential to attract and retain all employees — not just young ones. But it’s especially important for those who prioritize working for companies with values that align with their own. Emphasize inclusivity, diversity, work-life balance, and social responsibility. 

Demonstrating opportunities for career growth. Many young adults are looking for positions that offer room for advancement. If you want to attract the best young talent, ensure your company has a clear path for career development

All of this is vital because reputation matters: 86% of employees and job seekers will use company reviews to decide where they should apply.

Home service recruiting across generations

Provide flexible work arrangements. For a home service business, where fully-remote work often isn’t an option, offer flexible hours, online meetings, and compressed work weeks. Flexibility will make your company more attractive to young workers who value work-life balance.

Offer apprentice programs. These programs not only provide potential young employees with on-the-job training but also give them a chance to earn while they learn. When it comes time to hire full-time employees, you’ll already have a pool of well-trained candidates.

Utilize technology and social media. In today’s digital age, more and more job seekers are using platforms like LinkedIn, Glassdoor, and Indeed to find employment opportunities.

Use these platforms to post job ads and give potential applicants a behind-the-scenes look at your company culture through employee testimonials and photos/videos from company events. 

Position home service jobs as tech jobs. For those who want a job with a good income and little formal education, a career as an HVAC technician, plumber, and electrician can be a go-to choice. As technology influences these industries, skilled trade careers check many boxes for younger generations.

You can get the next generation excited about skilled trade jobs and attract top talent with this complete guide on bridging the gap.

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