An automotive general manager oversees all aspects of an automotive dealership’s daily operations, including staffing, procedures, operational budget, and sales monitoring. They establish employee protocols and work closely with the general sales manager to track the auto group’s progress toward unit sales goals, profitability, and other quotas. Auto general managers must be tactical while overseeing sales teams, inventory, and business operations. They devote significant time to planning, strategizing, and measuring car sales and processes. They determine future training needs of store managers, sales associates, and service department team members. An automotive general manager’s ultimate goal is to ensure customer satisfaction and smooth daily operations of the dealership.