An automotive general sales manager oversees sales personnel, interacts with customers, and monitors financials and budgets within an automotive dealership’s sales department. They must create and implement plans that successfully maintain key performance indicators related to customer retention, profitability, and more. Whether for used or new car sales departments, auto sales managers must balance positive profit margins and customer satisfaction. Strong communication skills and sales management experience, along with strong ethical standards, are needed. They typically work full-time for an auto group or dealership and are compensated with a combination of base salary and vehicle sales commission.