A life insurance agent sells policies that are paid out to beneficiaries upon the insured’s death. They are responsible for marketing and selling to potential clients, generating a list of qualified leads using social media, referrals, and other outreach tactics, determining the best policy fit for new clients, and navigating current policyholders through the claims process. A life insurance agent will schedule meetings to consult with new clients, field inquiries from both prospective and current clients, and ensure all digital and physical paperwork is current, filed, and organized. They may be employed as captive agents, working exclusively for one insurance company, or they may work independently, selling policies for several insurance companies.
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