Wize Survey

The State of Strategic Hiring in 2025

Strategic hiring empowers all businesses to move from reactive scrambling to proactive planning.

hiring-strategies

In today’s unpredictable hiring landscape, businesses of all sizes end up hiring reactively—scrambling to fill roles only when they become vacant due to turnover or unexpected needs.

This approach can mean longer hiring timelines, increased costs, and lower retention rates, all of which disrupt growth and strain resources.

This report highlights how a proactive hiring strategy can make a difference for small and growing businesses. It can speed up hiring, boost retention, and secure quality hires in ways typically reserved for larger companies.

Takeways:
  • Reactive hiring limits growth: Businesses relying on reactive hiring face high turnover, lengthy time-to-fill, and higher costs, which disrupt productivity and strain resources.
  • Proactive hiring improves outcomes: Adopting a proactive approach, such as building talent pipelines and engaging passive candidates, leads to faster hires, improved retention, and higher-quality hires.
  • Strategic hiring offers financial benefits: Companies that invest in proactive hiring see measurable savings in recruitment and turnover costs, proving that strategic hiring is both cost-effective and impactful.

“We’re reactive in our hiring, often waiting until there’s an urgent need. By then, we’re scrambling to find someone quickly, which affects the quality of our hires.”

Frame 10522

Survey Respondent

SMB Owner

Build your talent pipeline

Wizehire’s personalized hiring solutions help businesses get proactive about their hiring strategy.

Chapter 1

Table of contents:

Chapter 1

Introduction

In today’s competitive market, reactive hiring is no longer enough to attract and retain top talent.

Chapter 2

Common Hiring Challenges

High turnover, lengthy hiring processes, and difficulty finding qualified candidates impact businesses across the board.

Chapter 3

The Benefits of Proactive Hiring

Proactive hiring builds strong talent pipelines, reduces time-to-hire, and improves employee retention.

Chapter 4

The Financial Impact

Strategic hiring practices offer measurable savings by reducing recruitment costs and turnover expenses.

Chapter 5

Overcoming Barriers

Many businesses face budget and resource constraints, but scalable solutions make proactive hiring accessible.

Chapter 6

Wize Words

Proactive hiring is key to long-term success—take action now to build a smarter, more resilient workforce.

Chapter 1

Introduction

As businesses prepare for growth, many are already anticipating the challenges that come with workforce expansion. According to our survey, 83% of respondents expect their workforce to grow in the next year. However, with this growth comes the need to address common hiring obstacles, such as lengthy hiring timelines, high recruitment costs, and lower retention rates.

How much do you expect your workforce to grow in the next 12 months?

Base: N=201 US business owners and HR professionals

These challenges can slow down expansion efforts, increase operational costs, and impact team stability. To meet their growth goals, businesses must not only find skilled talent quickly but also ensure that new hires are a strong fit for long-term success.

Adopting a proactive hiring strategy, including building a talent pipeline and leveraging hiring tools, will be essential for businesses looking to scale their teams efficiently and sustainably in the coming year.

78%

of businesses find it very or extremely important to adopt a proactive hiring strategy.

For businesses to thrive, they must shift from this reactive approach to a proactive, strategic hiring strategy that anticipates needs, builds a pipeline of qualified candidates, and reduces the strain of last-minute hiring.

Chapter 2

Common Hiring Challenges

Employee retention emerged as a major challenge, particularly in industries with lower wages or manual labor roles, where employees frequently leave within the first year.

According to our survey, many businesses filled multiple roles over the past year to keep up with high turnover rates. A significant portion of businesses (33%) experienced a turnover rate of over 20% within the first year, while the average turnover rate was around 18%. This constant churn creates an ongoing need for hiring and training, which is costly and disrupts team dynamics.

What percentage of new hires leave your organization within the first year?

Base: N=201 US business owners and HR professionals

“We’re constantly re-hiring and retraining, which is draining our resources and impacting our productivity.”

- Survey Respondent, SMB Owner

Please indicate which of the following is a major challenge for your organization when hiring.

Lack of qualified candidates 52%
High competition for talent 47%
High turnover rates 36%
Unpredictable hiring needs 33%
Difficulty with retention 33%
Limited recruitment resources 31%
Slow decision-making  30%
Lack of data-driven hiring practices 29%
Budget constraints  28%
Base: N=201 US business owners and HR professionals *Respondents could select multiple responses.

Also, 52% of respondents cited difficulty finding qualified candidates as a major problem. Many businesses receive a high volume of applications but struggle to find candidates who meet their specific requirements, leading to delays.

One respondent noted, “We get a high volume of applications, but very few actually meet the job’s requirements. It’s incredibly time-consuming to sift through so many unqualified candidates.” This bottleneck in the hiring process slows down operations and forces companies to either lower their standards or continue the lengthy search for the right fit.

Many business owners also expressed frustration over the amount of time it takes to hire the right candidate. Lengthy interview processes, coupled with inefficient screening methods, prevent companies from filling roles quickly. On average, businesses report it taking 30 days to fill key roles, which slows down operations and impacts growth.

A hiring manager remarked, “We’re reactive in our hiring, often waiting until there’s an urgent need. By then, we’re scrambling to find someone quickly, which affects the quality of our hires.”

On average, how long does it take to fill key roles in your business?

Base: N=201 US business owners and HR professionals

When it comes to cost per hire, 62% of businesses reported spending between $1,000 and $5,000 per hire. Annually, businesses estimate losing an average of $36,000 over the past year due to turnover. The high cost of recruitment, especially in high turnover environments, underscores the need for cost-effective solutions.

Businesses estimate losing an average of

$36,000/yr

due to employee turnover.

What is the average cost-per-hire for your organization?

Base: N=201 US business owners and HR professionals
Chapter 3

The Benefits of Proactive Hiring

Proactive hiring offers a range of benefits that go beyond simply filling open positions. By anticipating hiring needs, engaging passive candidates, and leveraging tools for efficiency, businesses can see measurable improvements.

In your opinion, what are the top benefits of adopting a proactive hiring approach?

Talent acquisition and retention 76%
Operational efficiency  54%
Workforce stability and planning 49%
Candidate and employee experience 37%
Scalability and customer impact 21%
Branding and image 7%
Base: N=201 US business owners and HR professionals *Respondents could select multiple responses.

Diving deeper, we find that employers reported reduced time to hire (35%) and improved retention rates (38%) as two of the biggest benefits. By engaging candidates early and ensuring a better fit for the company culture, proactive hiring leads to stronger, more enduring hires.

What are the top three benefits of adopting a proactive hiring approach?

Access to higher-quality candidates 40%
Increased employee retention 38%
Reduced time to hire 35%
Base: N=201 US business owners and HR professionals *Respondents could select multiple responses.

By focusing on proactive hiring practices such as building a talent pool and maintaining candidate relationships, businesses can attract higher-quality candidates who align with their values and goals. This approach results in a more stable, cohesive team.

Chapter 4

The Financial Impact of Strategic Hiring

Proactive hiring doesn’t just reduce time to hire and turnover; it also offers significant financial benefits. The survey results show that businesses investing in strategic hiring see measurable savings, making a clear case for proactive hiring across all business sizes.

Over the past 12 months, what was the estimated financial cost of turnover in your business?

Less than $10,000 23%
$10,000 to $49,999 41%
$50,000 to $99,999 20%
$100,000 to $249,999 10%
$250,000 to $499,999 5%
More than $500,000 2%
Base: N=201 US business owners and HR professionals

High turnover is costly, as it requires investment in re-hiring and retraining. By focusing on cultural fit and long-term retention through proactive hiring, businesses can reduce these expenses. According to our survey, over one-third of companies with a strategic approach saved anywhere from $10,000-$49,999 in turnover-related costs annually.

How much has your business saved in recruitment costs by adopting a proactive hiring approach?

Less than $5,000 saved 20%
$5,000 to $9,999 saved 35%
$10,000 to $24,999 saved 23%
$25,000 to $49,999 saved 10%
$50,000 or more saved 2%
Unsure 11%
Base: N=154 of those who’ve adopted a proactive approach

Companies that shifted to proactive hiring saved an average of 13% on recruitment costs. How? Strategic hiring reduces the need for constant recruiting and onboarding, freeing up resources for growth and development.

Chapter 5

Overcoming Barriers to Proactive Hiring

While proactive hiring offers substantial benefits, many businesses still face obstacles in adopting this approach.

What are the biggest obstacles preventing your company from adopting a proactive hiring approach?

Uncertainty and immediate needs 64%
Resource limitations 64%
Resistance and lack of support 42%
Satisfaction with status quo 20%
Base: N=64 of those who have not adopted a proactive hiring approach. *Respondents could select multiple responses.

Diving deeper into resource limitations, 33% of businesses cited budget constraints as a barrier to adopting a proactive hiring approach. Smaller companies, especially, may struggle with the initial cost of new hiring tools or systems, which can be a significant deterrent.

Resource limitation breakdown

34%

Lack of time or resources

33%

Budget constraints

14%

Inadequate tools or technology

As one respondent shared, “We want to attract top talent, but we simply don’t have the budget to compete with larger companies.” Limited funds not only affect the ability to attract candidates but also impact the resources available for implementing strategic hiring practices.

Approximately what percentage of your HR budget is allocated to hiring tools and technologies?

Base: N=198 of those who were very or somewhat interested in using any tool

Even with the right budget, respondents indicated that time constraints (34%) and inadequate tools (14%) prevented them from investing in long-term hiring strategies.

“We want a more efficient process, but we lack the tools that would make it possible to screen and assess candidates effectively.”

- Survey Respondent, SMB Owner

There is a strong interest in leveraging technology to save time and improve hiring accuracy, especially among businesses that feel overwhelmed by manual processes.

Which of the following tools or technologies would most improve your hiring process?

Core recruitment tools
i.e. candidate matching technology, AI-driven recruitment tools, applicant tracking system (ATS), mobile recruitment tips, job boards
77%
Efficiency and process automation tools
i.e. job description generator, pre-employment assessments, scheduling automation
56%
Employee and candidate management tools
i.e. employee referral software, chatbots for candidate engagement, candidate relationship management systems, candidate texting and communication tools
53%
Onboarding and tracking tools
i.e. onboarding software, diversity and inclusion tracking tools
31%
Data and reporting tools
i.e. data analytics and reporting tools, HR software solutions (HRIS)
20%
Base: N=198 of those who were very/somewhat interested in using any tool *Respondents could select multiple responses.

Even with these challenges, scalable solutions like Wizehire’s hiring platform enable businesses to make incremental but strategic changes to their hiring practices. By investing in tools that streamline the hiring process and build long-term candidate relationships, companies can make proactive hiring accessible, regardless of budget or time constraints.

How important is it for your business to adopt a proactive hiring approach?

Not at all important 1%
Slightly important 4%
Moderately important 17%
Very important 42%
Extremely important 36%
Base: N=201 US business owners and HR professionals
Chapter 6

Wize Words

As competition for top talent intensifies, businesses can’t afford to be reactive when it comes to hiring. By adopting a proactive hiring strategy and leveraging the right tools, businesses can not only attract the best candidates but also improve retention and save on recruitment costs.

Ready to take the next step?

Learn how Wizehire can help your business hire smarter.

Methodology

All figures, unless otherwise stated, are from Beyond Insights. The total sample size was 201 adults among small to mid-size businesses with fewer than 500 employees. Fieldwork was undertaken between October 3 and 10, 2024. The survey was carried out online. The figures have been weighed and represent all US business owners and HR professionals.

Contributors

Lead author: Leighann Emo

Editing: Carmen Bryant

Data analysis: Leighann Emo

Web design: Carolina Baruzzi

Cover Image: Leisha Scallan