In today’s unpredictable hiring landscape, businesses of all sizes end up hiring reactively—scrambling to fill roles only when they become vacant due to turnover or unexpected needs.
This approach can mean longer hiring timelines, increased costs, and lower retention rates, all of which disrupt growth and strain resources.
This report highlights how a proactive hiring strategy can make a difference for small and growing businesses. It can speed up hiring, boost retention, and secure quality hires in ways typically reserved for larger companies.
Survey Respondent
SMB Owner
Wizehire’s personalized hiring solutions help businesses get proactive about their hiring strategy.
In today’s competitive market, reactive hiring is no longer enough to attract and retain top talent.
High turnover, lengthy hiring processes, and difficulty finding qualified candidates impact businesses across the board.
Proactive hiring builds strong talent pipelines, reduces time-to-hire, and improves employee retention.
Strategic hiring practices offer measurable savings by reducing recruitment costs and turnover expenses.
Many businesses face budget and resource constraints, but scalable solutions make proactive hiring accessible.
Proactive hiring is key to long-term success—take action now to build a smarter, more resilient workforce.
As businesses prepare for growth, many are already anticipating the challenges that come with workforce expansion. According to our survey, 83% of respondents expect their workforce to grow in the next year. However, with this growth comes the need to address common hiring obstacles, such as lengthy hiring timelines, high recruitment costs, and lower retention rates.
How much do you expect your workforce to grow in the next 12 months?
Base: N=201 US business owners and HR professionals
These challenges can slow down expansion efforts, increase operational costs, and impact team stability. To meet their growth goals, businesses must not only find skilled talent quickly but also ensure that new hires are a strong fit for long-term success.
Adopting a proactive hiring strategy, including building a talent pipeline and leveraging hiring tools, will be essential for businesses looking to scale their teams efficiently and sustainably in the coming year.
of businesses find it very or extremely important to adopt a proactive hiring strategy.
For businesses to thrive, they must shift from this reactive approach to a proactive, strategic hiring strategy that anticipates needs, builds a pipeline of qualified candidates, and reduces the strain of last-minute hiring.
Employee retention emerged as a major challenge, particularly in industries with lower wages or manual labor roles, where employees frequently leave within the first year.
According to our survey, many businesses filled multiple roles over the past year to keep up with high turnover rates. A significant portion of businesses (33%) experienced a turnover rate of over 20% within the first year, while the average turnover rate was around 18%. This constant churn creates an ongoing need for hiring and training, which is costly and disrupts team dynamics.
What percentage of new hires leave your organization within the first year?
Base: N=201 US business owners and HR professionals- Survey Respondent, SMB Owner
Please indicate which of the following is a major challenge for your organization when hiring.
Lack of qualified candidates | 52% |
High competition for talent | 47% |
High turnover rates | 36% |
Unpredictable hiring needs | 33% |
Difficulty with retention | 33% |
Limited recruitment resources | 31% |
Slow decision-making | 30% |
Lack of data-driven hiring practices | 29% |
Budget constraints | 28% |
Also, 52% of respondents cited difficulty finding qualified candidates as a major problem. Many businesses receive a high volume of applications but struggle to find candidates who meet their specific requirements, leading to delays.
One respondent noted, “We get a high volume of applications, but very few actually meet the job’s requirements. It’s incredibly time-consuming to sift through so many unqualified candidates.” This bottleneck in the hiring process slows down operations and forces companies to either lower their standards or continue the lengthy search for the right fit.
Many business owners also expressed frustration over the amount of time it takes to hire the right candidate. Lengthy interview processes, coupled with inefficient screening methods, prevent companies from filling roles quickly. On average, businesses report it taking 30 days to fill key roles, which slows down operations and impacts growth.
A hiring manager remarked, “We’re reactive in our hiring, often waiting until there’s an urgent need. By then, we’re scrambling to find someone quickly, which affects the quality of our hires.”
On average, how long does it take to fill key roles in your business?
Base: N=201 US business owners and HR professionalsWhen it comes to cost per hire, 62% of businesses reported spending between $1,000 and $5,000 per hire. Annually, businesses estimate losing an average of $36,000 over the past year due to turnover. The high cost of recruitment, especially in high turnover environments, underscores the need for cost-effective solutions.
What is the average cost-per-hire for your organization?
Base: N=201 US business owners and HR professionalsProactive hiring offers a range of benefits that go beyond simply filling open positions. By anticipating hiring needs, engaging passive candidates, and leveraging tools for efficiency, businesses can see measurable improvements.
In your opinion, what are the top benefits of adopting a proactive hiring approach?
Talent acquisition and retention | 76% |
Operational efficiency | 54% |
Workforce stability and planning | 49% |
Candidate and employee experience | 37% |
Scalability and customer impact | 21% |
Branding and image | 7% |
Diving deeper, we find that employers reported reduced time to hire (35%) and improved retention rates (38%) as two of the biggest benefits. By engaging candidates early and ensuring a better fit for the company culture, proactive hiring leads to stronger, more enduring hires.
What are the top three benefits of adopting a proactive hiring approach?
Access to higher-quality candidates | 40% |
Increased employee retention | 38% |
Reduced time to hire | 35% |
By focusing on proactive hiring practices such as building a talent pool and maintaining candidate relationships, businesses can attract higher-quality candidates who align with their values and goals. This approach results in a more stable, cohesive team.
Proactive hiring doesn’t just reduce time to hire and turnover; it also offers significant financial benefits. The survey results show that businesses investing in strategic hiring see measurable savings, making a clear case for proactive hiring across all business sizes.
Over the past 12 months, what was the estimated financial cost of turnover in your business?
Less than $10,000 | 23% |
$10,000 to $49,999 | 41% |
$50,000 to $99,999 | 20% |
$100,000 to $249,999 | 10% |
$250,000 to $499,999 | 5% |
More than $500,000 | 2% |
High turnover is costly, as it requires investment in re-hiring and retraining. By focusing on cultural fit and long-term retention through proactive hiring, businesses can reduce these expenses. According to our survey, over one-third of companies with a strategic approach saved anywhere from $10,000-$49,999 in turnover-related costs annually.
How much has your business saved in recruitment costs by adopting a proactive hiring approach?
Less than $5,000 saved | 20% |
$5,000 to $9,999 saved | 35% |
$10,000 to $24,999 saved | 23% |
$25,000 to $49,999 saved | 10% |
$50,000 or more saved | 2% |
Unsure | 11% |
Companies that shifted to proactive hiring saved an average of 13% on recruitment costs. How? Strategic hiring reduces the need for constant recruiting and onboarding, freeing up resources for growth and development.
While proactive hiring offers substantial benefits, many businesses still face obstacles in adopting this approach.
What are the biggest obstacles preventing your company from adopting a proactive hiring approach?
Uncertainty and immediate needs | 64% |
Resource limitations | 64% |
Resistance and lack of support | 42% |
Satisfaction with status quo | 20% |
Diving deeper into resource limitations, 33% of businesses cited budget constraints as a barrier to adopting a proactive hiring approach. Smaller companies, especially, may struggle with the initial cost of new hiring tools or systems, which can be a significant deterrent.
Lack of time or resources
Budget constraints
Inadequate tools or technology
As one respondent shared, “We want to attract top talent, but we simply don’t have the budget to compete with larger companies.” Limited funds not only affect the ability to attract candidates but also impact the resources available for implementing strategic hiring practices.
Approximately what percentage of your HR budget is allocated to hiring tools and technologies?
Base: N=198 of those who were very or somewhat interested in using any toolEven with the right budget, respondents indicated that time constraints (34%) and inadequate tools (14%) prevented them from investing in long-term hiring strategies.
- Survey Respondent, SMB Owner
There is a strong interest in leveraging technology to save time and improve hiring accuracy, especially among businesses that feel overwhelmed by manual processes.
Which of the following tools or technologies would most improve your hiring process?
Core recruitment tools
i.e. candidate matching technology, AI-driven recruitment tools, applicant tracking system (ATS), mobile recruitment tips, job boards
|
77% |
Efficiency and process automation tools
i.e. job description generator, pre-employment assessments, scheduling automation
|
56% |
Employee and candidate management tools
i.e. employee referral software, chatbots for candidate engagement, candidate relationship management systems, candidate texting and communication tools
|
53% |
Onboarding and tracking tools
i.e. onboarding software, diversity and inclusion tracking tools
|
31% |
Data and reporting tools
i.e. data analytics and reporting tools, HR software solutions (HRIS)
|
20% |
Even with these challenges, scalable solutions like Wizehire’s hiring platform enable businesses to make incremental but strategic changes to their hiring practices. By investing in tools that streamline the hiring process and build long-term candidate relationships, companies can make proactive hiring accessible, regardless of budget or time constraints.
How important is it for your business to adopt a proactive hiring approach?
Not at all important | 1% |
Slightly important | 4% |
Moderately important | 17% |
Very important | 42% |
Extremely important | 36% |
As competition for top talent intensifies, businesses can’t afford to be reactive when it comes to hiring. By adopting a proactive hiring strategy and leveraging the right tools, businesses can not only attract the best candidates but also improve retention and save on recruitment costs.
All figures, unless otherwise stated, are from Beyond Insights. The total sample size was 201 adults among small to mid-size businesses with fewer than 500 employees. Fieldwork was undertaken between October 3 and 10, 2024. The survey was carried out online. The figures have been weighed and represent all US business owners and HR professionals.