Social Media Coordinator & Graphic Designer
Dan Cooper Group
Oakville, ON
Posted ago
Dan Cooper Group

Hey marketing creatives! We would love to hear from you. Are you innovative in your approach to everything you do? We’re looking for someone vibrant, outgoing, strategic, and ready to bring their ideas to the table as our "go to" Social Media Coordinator & Graphic Designer! 

You will have the exciting opportunity to work alongside a top-shelf team and let your creativity flow! At Dan Cooper Group, we’re looking for someone who can establish, promote and maintain the company's brand to generate business. As our Social Media Coordinator, you’re someone who enjoys working in a team setting and can rally the troops behind your bold and exciting ideas! 

We’ll need you to develop strategies, create campaigns, and communicate the Dan Cooper Group's core brand message to the target audience through a variety of social media channels. Do you love learning about marketing trends and learning about what’s changing in the industry? If this is you, we know you’ll be able to maintain the Dan Cooper Group's competitive and leading edge.

Responsibilities

As the Social Media Coordinator and Graphic Designer, you will develop original and engaging content and suggest creative ways to attract more customers to promote our brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

You will be responsible for organizing, researching and posting social media content that amplifies the Dan Cooper Brand across a variety of social media platforms. Content planning is key while researching new trends in Social Media to keep us on the leading edge of digital advertising. 

We’re relying on your creative eye to capture thought-provoking, engaging video and photographs that come to life with your experience using components of the Adobe Suite of products: Lightroom, Photoshop, Illustrator, Premiere Pro, etc.
You have the expertise to harness the power of Facebook, Instagram, LinkedIn, Snapchat, TikTok, Pinterest, YouTube and Twitter through quality content and effective Facebook/Instagram advertising to get our company noticed, growing and connected with our target market. You’ll be creating dozens of posts daily that engage the brand's audience in an effective way that continually grows each platform.

As the Social Media Coordinator, you will:

  • Execute a results-driven social media strategy, and conduct a monthly audit of your strategy.
  • Develop and curate engaging content for social media platforms.
  • Assist in the creation and editing of written, video, and photo content.
  • Attend events (local and virtual) and produce live social media content.
  • Maintain a unified brand voice across different social media channels.
  • Collaborate with the marketing team to create a social media calendar.
  • Monitor social media channels for industry trends.
  • Interact with users and respond to social media messages, inquiries, and comments.
  • Review analytics, run your social media analytics, create reports on key metrics and adjust quarterly goals.
  • Assist in the development and management of social media marketing and influencer marketing strategy.
  • Ensure daily responses to inbound social messages, while monitoring and responding to brand mentions.
  • Create conversations and brand advocates.
  • Find and engage potential customers, engage with marketing partners, and weekly engagement with thought leaders.
  • Research the social media industry.
  • Load your social editorial calendar.
  • Post accordingly on various social media platforms each day:

3-6 times on Twitter
1-2 times on Facebook
1-3 times to Google
3-6 times on Instagram
1 time to LinkedIn

  • Study your products and services and monitor the competition
  • Work on developing content (written and visual) for a blog post.
  • Encourage sharing through employee advocacy, discuss tactics with your team, and collaborate with other departments.
  • Assess key performance indicators, and gauge team capacity and needs.

Qualifications

To be successful in the role, we’re looking for someone who has social media acumen demonstrated by education and experience. 

You thrive in a busy environment and are comfortable juggling lots of projects at one time. You’re able to work on your own but love collaborating with others too.

You understand and value the creation of engaging content that follows a theme that remains consistent to the brand. You’re not afraid to push the boundaries by using your graphic design capabilities to truly have our real estate agency stand out from the rest. We’re known to have a lot of fun with our clients, co-workers and colleagues so we want that to shine through our social content and we’re not afraid to be bold. 

The successful Social Media Coordinator is a person that is fully immersed in web culture and is an early adopter of current trends on social media in general, and within the real estate community. You must also be well organized with strong interpersonal skills, writing and presentation skills, real estate marketing understanding and possess technical proficiency in a variety of software programs, including those integral to desktop publishing and graphic design ie. Adobe Creative Suite (InDesign, Photoshop, Illustrator).

We would like you to develop and implement social media strategies, campaigns, and plans to build brand awareness, implement optimization strategies and research to drive traffic. We’re looking for you to collaborate with marketing partners to carry out the launch strategy and overall branding objectives. You will oversee day-to-day management of social media channels and all other campaigns to ensure brand consistency, outreach to PR companies, and coordinate and build relationships with influencers and other creatives on social media to promote brand awareness. The successful Social Media Coordinator will also write effective copy for social, website, and promotional emails, manage campaign development, and social media platforms, while promoting engaging content through social media & email channels. 

  • Bachelor’s degree in marketing or a related field
  • 1-3 years of experience with B2C social media marketing or content development
  • Direct experience using social media management tools (Hootsuite, Sprinklr)
  • Direct experience and knowledge of social media platforms including Facebook, Instagram, Twitter, TikTok, Pinterest, LinkedIn, and others depending on social media trends
  • Experience with Microsoft Office (Excel, Outlook)
  • Experience with Adobe Creative Cloud (Photoshop, Premiere Pro) or equivalent digital media editing tools a plus

Compensation
$40,000 - $50,000 yearly
About Dan Cooper Group

We Are Dan Cooper

It’s not just a clever motto (though, we do like clever)—it’s also the driving philosophy behind this company, one whose legacy is backed by more than 30 years worth of award-winning results and consistent client satisfaction. From day one, Dan’s ethos has been to transform how people think about this business, and we’ve done it by perfecting client service. We lead the way in high-end home sales in the GTA West thanks to our passion for real estate and pure teamwork, the kind that tackles every angle so that you don’t have to.

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