Listing Agent / Real Estate Sales
Grand Rapids, MI
Posted ago

The Listing Agent is an individual who thrives on taking risks and facing challenges while maintaining a win-win, positive attitude. In addition, he / she demonstrates: knowledge, attitudes, skills, and habits of a high-achieving listing agent who is committed to putting clients first, doing the right thing, and seeking win-win agreements.

The Listing Agent prospects for seller leads daily (includes identifying and calling for sale by owner and expired listing candidates), closes those leads to appointments, closes appointments to agreements, and then provides high-level fiduciary advice on pricing strategy and staging the home for sale. 

He / She will market the home or work in tandem with a Listing Assistant to launch a marketing campaign. He / She will evaluate showing feedback and reevaluate pricing as needed. Upon receiving an offer, the Listing Agent will negotiate the offer, write the contract, and oversee the deal through its close.

The Listing Agent also demonstrates a commitment to learning and strives for growth by regularly attending courses, teaching when appropriate, and regularly practicing scripts and dialogues. 

The listing agent works as part of a team, both setting appointments, and receiving appointments from the team. 


These are the standards a well-above-average performer will maintain or exceed:

  • Prospect for seller leads, convert leads to appointments, and close appointments to agreements
  • Follow up on appointments set by the inside sales team
  • Provide high-level fiduciary advice on pricing strategies and staging homes for sale
  • Present marketing for the home as appropriate
  • Responsible for identifying, contacting, and obtaining appointments with for sale by owners and expired listings, as well as maintaining consistent lead follow-up
  • Evaluate showing feedback and reevaluate pricing as needed
  • Effectively negotiate, or oversee negotiations for sellers

Essential duties and responsibilities:

  • Oversee all aspects of sellers’ transactions from initial contact to contract to close
  • Hire, train and consult all Listing Agents and Listings Assistants
  • Negotiate for sellers
  • Negotiate inspections and pricing
  • Attend closing and aftercare of past clients  
  • Network to source new business as needed
  • Review all clauses in listing contract and obtain seller’s signature
  • Continuing education for License requirements
  • Cultivating new relationships with other agents in town
  • Review agent and company credentials and accomplishments with prospects


  • Operations Manager – daily
  • Administrative support team- daily
  • Sellers – daily

This is a team environment with coaching, raining, support and more. 

  • Strong written and verbal communication skills
  • Strong negotiation ability 
  • Excellent organizational and time-management abilities
  • Calm under pressure
  • Computer skills
  • Changing technologies 
  • Current Real estate license
  • 1–3 years of industry and sales experience preferred 

About Ineo

Mission: Turning your real estate dreams into reality!

We want to win at what we do, and we do all we can to help our customers, agents and employees build wealth. We love to work with people who are passionate about working hard and also giving back to their communities in a big way. We have been in real estate in the GR area for over 15 years, with Keller Williams for 8 years, where we have had the most growth. We started with 3 people and have grown to a dozen. We now have inside sales agents, buying and listing agents, operations department, transaction coordination, marketing… we have the system and infrastructure, and value, all we need is you, what are you waiting for?

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