Real Estate Marketing Specialist
The Taylor Team at KW
Tucson, AZ US
Posted ago
The Taylor Team at KW

Real Estate Social Media and Marketing Specialist

We are seeking a talented, highly motivated, self-starting creative individual with a passion for connecting with current and future customers through content marketing, social media, and traditional marketing efforts.

The Marketing and Social Media Manager will be responsible for advancing the community and customer experience through online and traditional marketing. This position is charged with accelerating the expansion and the use of social media channels as well as to bring a high degree of creativity to our existing methods. This position requires interaction with the marketing, customer service, operations, sales and technology teams to ensure that our website, social media, collateral and other communications accurately reflect our brand and to achieve overall goals.

Applicants should have a well-developed capacity for coordinating and implementing marketing communication projects with responsibilities in social media, public relations, search marketing, advertising, brand stewardship and special events management. Familiarity with standard concepts, practices, and procedures within marketing and advertising is critical, while knowledge of real estate functions is a bonus. A certain degree of creativity and latitude is required.

In addition to marketing, brand, and social media related work, this position will also share a role in tracking sales data; maintaining collateral and marketing materials inventory; maintaining databases; and preparing reports.

This position will lead our efforts to engage stakeholders with quality content, create content delivery plans, and maintain consistent, brand-appropriate content as well as oversee and administer the company's social media marketing and advertising.

  • Establish all marketing for team events, open houses and new listings
  • Website management including written and digital content, redesign as needed, SEO development and tracking analytics
  • Keep company messages concise and consistent
  • Creates, delivers, edits, and optimizes marketing materials and advertising campaigns
  • Develop new community events and all signage for the events
  • Edits and maintains social content for communities
  • Update and respond to all Facebook, Twitter, Instagram, and other social media posts
  • Develop agency team events and promote on social media channels

  • Implement and manage a coordinated database retention program (33 touch)

  • Encourages and is open to innovative ideas and suggestions
  • Willing to challenge the status quo in pursuit of a creative solution
  • Marketing and Real Estate experience preferred
  • Degree in Marketing or related field preferred
  • Adobe Suite experience preferred
  • Highly proficient with marketing concepts
  • Embraces new opportunities and welcomes a challenge
$50,000+ with bonuses
About The Taylor Team at KW

The Taylor Team represents one of the most technology forward growth minded teams in the Southwest, serving Tucson, AZ and Southern CA. We've helped over 1,500 families buy, sell, and build wealth through investing in real estate over the last two decades.

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