Real Estate Marketing Specialist
Keller Williams Indy Metro North
Carmel, IN US
Posted ago
Keller Williams Indy Metro North

Are you creative? Do you enjoy houses and design? Do you love event planning, social media and marketing? If so, do we have the job for you!

The Marketing Specialist is responsible for all marketing for a Real Estate team. They assure that content is sent out to clients with the goal of gaining a mindshare of current database clients as well as unmet future clients. The Marketing Specialist will be responsible for the creation and strategic implementation of on and offline marketing. Additionally, the Marketing Specialist will coordinate all client events, client pop-bys, monthly mailers, social media content creation, and implementation, imagery and design, database emails, texts, and sales campaigns. They will serve as the marketing liaison with other businesses and programs and measure, analyze and report business growth as related to marketing initiatives. Further, this position will list properties for sale on MIBOR, creating customized marketing ads and campaigns for each listing. This position requires someone who is flexible, creative, organized, hard-working, has a positive attitude, is willing to learn quickly, is a great problem solver, has a background in marketing and design, and is tech-savvy!


Responsibilities

Goals:

  • To help the team increase business
  • To assist the team in developing raving fans for life
  • List each listing on MIBOR
  • To engage the team's database through building a strong online presence
  • Provide top-notch, high-quality marketing for each listing
  • To keep the team on brand and front of mind for all past clients sphere, referral business, and potential future clients

Marketing Responsibilities:

  • Use integrated marketing systems to promote business in the local community
  • Create and update all collateral materials, pre-listing, listing, buyer's consultation
  • Manage Social Media including but not limited to daily FB, Instagram, etc. for engagement
  • Manage and maintain team website through Command: keep updated, add photos, manage listing pages
  • Create, maintain, and implement the 66 Touch Marketing Calendar
  • Design print marketing materials
  • Create weekly video marketing content
  • Send out bi-weekly listing updates to all current clients under contract
  • Design and send out mailers monthly
  • Design and send out quarterly team newsletter
  • Design and send out EDDM Mailers Quarterly
  • Create, plan and implement quarterly Client Appreciation Event
  • Hand deliver Pop-By items for VIP clients
  • Twilio texts to database 6x/year
  • Mailchimp email to database 6x/year
  • Create a landing page and FB Command Ad Campaign for all listings
  • Hand deliver Surprise and Delight items for Clients Under Contract
  • Help with client interaction: Arranging/mailing out birthday cards, thank you cards, track important client dates and enter into Command
  • Enhance the database by requesting updated contact information through Reverse BOLDS and Giveaways
  • During 2022, track and increase FB page following by 20%
  • During 2022, track and increase Instagram following by 20%

Listing Management

  • Follow all Listing Checklists (Drive sheet or Command)
  • Set-up listings--following through with listing procedure
  • Update all clients' records in Command and Daily Tracker
  • Preparation of paperwork for New Listing
  • Communicate with seller throughout listing process
  • Preparation of Listing Appointments
  • Send out seller Bi-Weekly updates
  • List the home on MIBOR
  • Deliver signs, mats, booties, bins, hand sanitizer, flyers, open house items, etc.
  • Pick up same materials when listing goes under contract

Administrative Duties:

  • Monitor weekly, monthly, yearly marketing goals
  • Maintain and improve Operations Manual for Marketing
  • Past Client & Referral Nurturing
  • Handle incoming emails that can be answered right away
  • Support team leaders
  • Delivery of lock-boxes, yard signs, treats for clients.

Qualifications

System Efficiency:

  • Google Drive (Docs, Sheets, Slides)
  • Facebook Business Pages
  • Instagram/Reels
  • Mibor
  • Hootsuite
  • Command
  • Canva designs
  • Command Website
  • Minor video editing on Mac or PC

2022 Goals:

  • Continuous updating of files and presentations
  • Just Listed videos for each listing. Send a mailer with Just Listed information to the neighborhood
  • Increase Reviews on Google, FB, Zillow by 10%
  • Creating weekly social media videos
  • Implement website updates weekly
  • Increasing social media following by 20% annually
  • Tracking Data for how our marketing tools are reaching potential clients

Compensation
$30,000 - $50,000 yearly
About Keller Williams Indy Metro North

When you choose to work with a KW agent, you’re partnering with a highly trained professional that has the backing of the world’s largest real estate company, consisting of 180,000+ associates around the globe. Aside from knowing the market inside and out, Keller Williams agents also have a reputation for being involved in the community. And, by choosing to partner with the Keller Williams family, you gain access to a suite of technology that keeps you informed with rich, data-fueled insights and updates. Based on customer and agent feedback gathered from all over the world, Keller Williams has developed a suite of leading-edge, customer-centric tools that work in your favor, complementing your experience for faster, best-in-class results. Most importantly, Keller Williams was built on a simple-yet-revolutionary principle: People are what matter most.

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