Real Estate Marketing Manager
The W Group with Keller Williams Realty Greater Baton Rouge
Baton Rouge, LA US
Posted ago
The W Group with Keller Williams Realty Greater Baton Rouge

We are seeking a highly motivated and driven individual to lead our Marketing efforts for our large/growing real estate team in Baton Rouge, Louisiana. Our ideal candidate will have documented previous marketing experience and be innovative, driven and enthusiastic about this work.

Responsibilities

Responsibilities:

Marketing Organization

  • Develop/maintain a comprehensive marketing calendar.

Social Media:

  • Manage all social profiles/platforms: Facebook, Instagram, LinkedIn, YouTube, et al.
  • Design social posts, thumbnails, print materials, flyers, slides, etc. (Canva, Adobe, et al.)
  • Upload/publish all social posts (videos, photos, captions, optimizations, etc.)
  • Maintain cross-platform brand continuity (fonts, colors, photos, naming conventions, URLs, usernames, etc.)

Website:

  • Maintain website (blog entries, featured content, links, etc.)
  • All social media posts need to be placed in the BLOG of our website

Brand:

  • Manage/collect online reviews (Google My Business, Zillow, Yelp, et al.)
  • Manage all digital profiles/pages (third-party search portals, agent directories, online profiles, etc.)
  • Oversee cross-platform analytics (Google, Facebook, et al.)
  • Construct/publish social and search digital advertisements (audience targeting/retargeting, PPC, etc.) 
  • Monitor online reputation/effectiveness (Google Alerts, SenderScore, domain authority, Facebook/Google account reprimands, etc.)
  • Source/manage PR opportunities (podcasts, panels, etc.)
  • Source/submit all award/accolade applications (RealTrends, BombBomb, et al.)

Events:

  • Promote/manage open houses (virtual-, private-, and public-facing)
  • Promote/manage events (client parties, community events, sponsorships, etc.)

Videography:

  • Oversee all video content (pre-production, production, and post-production) 
  • Buyer/Seller Marketing Packets 
  • Develop/maintain Listing/Buyer presentations/packets

36 Touch:

  • Produce/distribute monthly email newsletter (12 Touches)
  • Produce/distribute quarterly mailings (4 Touches)
  • Client appreciation parties (2 Touches)

Qualifications

Prior Marketing Experience

Must complete the marketing assessment on Wizehire

Compensation
$50,000
About The W Group with Keller Williams Realty Greater Baton Rouge

We will review our history, culture, and goals during the interview process.

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