Real Estate Marketing Coordinator
KW Greater Boston
Boston, MA US
Posted ago
KW Greater Boston

The Marketing Coordinator will have a basic understanding of the important keys of marketing, sales, and customer service play in the day-to-day operations of a fast-paced Real Estate office. This candidate must be creative, well-organized, self-starter, personable, and enthusiastic. The Marketing Coordinator will work closely with the Group manager, multiple agents, and teams across three separate office locations.

The Marketing Coordinator is deeply committed to supporting the team in achieving great and greater levels of success and growing his/her own skills and developing into a supportive leader within the team.

The Marketing Coordinator is an eager individual who enjoys outlining and implementing new systems and processes to streamline marketing creation, implementation, and presentation.

$40,000-$50,000 + Health Benefits, Paid Holidays, PTO

Responsibilities
  • Help marketing staff achieve our goals through the implementation of advertising, digital, and communication plans
  • Manage website content, mailing lists, SEO development, and tracking analytics to ensure all content is up to date and relevant
  • Report out monthly statistics for website and social media traffic, engagement, and lead generation and suggest ideas for optimization
  • Develop branded marketing materials such as social posts, blogs, and web copy that is professional and well-written
  • Regularly update social media and respond to followers

  • Property Marketing
  • Open House Marketing
  • Building the Database
  • Strong Understanding of Branding, ability to keep social networks on brand
  • Content Creation: Creating purposeful drip campaigns that offer items of value, Newsletter Creation, Direct Mail Campaigns, Advertisements
  • Client Appreciation Events
  • Networking Events
  • Team Website
  • Marketing/Advertising ROI Tracking
  • Graphic Design
  • Facebook/Instagram: Organic and Paid, Ads Manager, Ads Targeting, Pixel
  • Tracking, Custom Audiences, Lead Forms, Cost Per Lead, Insights
  • Video Marketing: Video creation, editing, and marketing

Qualifications
  • Minimum 2 years of experience in marketing/brand management or related field
  • Candidate should have their finger on the pulse of the current marketing landscape
  • Bachelor’s degree in Marketing or related majors
  • Strong understanding of web and email systems, public relations, brand messaging, and social platforms
  • Should be an experienced communicator with solid project management skills

  • Database Management
  • Professional
  • Sophisticated
  • Outspoken
  • Enjoys presenting new ideas processes
  • Willing to assist with an administrative organization as needed
  • Ability to thrive with deadlines and time-sensitive requests with minimal supervision
  • Experience and proven track record of graphic design; either in studies or in the workforce

Compensation
$40,000-$50,000
About KW Greater Boston

Keller Williams Realty is a fast-paced, industry-leading, energetic real estate brokerage leading in community focus, core values, and an unprecedented work/life balance structure. Frequently recognized as the most innovative and agent-friendly brokerage in the nation, Keller Williams is a gathering place for the industry’s best real estate professionals. With industry-leading business consultants, generous in community service and support, and an endless value proposition.

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