Product Marketing Manager / Content Marketing
The Heuser Team
Las Vegas, NV
Posted ago
The Heuser Team

As a product marketing manager, you will be a leader on the team responsible for telling the world the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for all launches.

Even though real estate is technically a service based business it needs to be sold and explained just like a product to the consumer. 

Responsibilities

  • Critical writing and grammar skills are required. This will be tested during interview process. 
  • Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
  • Work with our sales agents to create video and blogs weekly about consumer concerns about buying or selling a home. You will interview agents and create written articles and video. 
  • Post content, measure response and optimize internet content across all online media sources weekly. 
  • Constantly build out website, blog, social media, and industry websites to ensure consumers are aware of our services. 


Qualifications

  • Must live in Las Vegas as position requires coming to office.
  • BA/BS degree in Journalism preferred or equivalent working experience.
  • Past experience in digital marketing, product marketing, and/or product management.
  • Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role.
  • Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action.
  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring consumer questions about our services to life. You are at the center of our entire organization, constantly interacting with teammates and prospects.
  • Video editing skills are a bonus as this will be required for position. 

Compensation
$35,000 - $40,000
About The Heuser Team

The Heuser Team @ Realty ONE Group is a dynamic and fast paced real estate team. In 2017 our team of 6 agents closed 139 transactions for more than $45M which put us in the top 1% of agents in NV. The crazy thing is that we have had this much success with only being licensed for 5 years. Tom and Serena got licensed in 2012 but didn't start in the business until late 2013. 

Our current agents are overwhelmed with leads and deals and we are on track to close 200 transactions or $75M in 2018. Check out our transactions volume and reviews on Zillow to see we are for real. We have more agents on our team making 6 figures than any other team in Las Vegas. 

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