PPC Ads Specialist
Atlanta Personal Injury Law Group - Gore
Posted ago
Atlanta Personal Injury Law Group - Gore

Atlanta Personal Injury Law Group-Gore is seeking an experienced PPC/SEM Specialist. This role will be responsible for designing, executing, optimizing, and reporting on all paid digital media campaigns. The ideal candidate requires experience in building SEM campaigns and audiences, being able to build Ad strategies to generate leads and optimize spending.


  • Health, Dental, and Vision Insurance
  • 401k
  • Paid time off


  • This role will be responsible for designing, executing, optimizing, and reporting on all paid digital media campaigns
  • Build, improve, and maintain ad accounts across multiple channels (Google, Bing, etc.)
  • Analyze trends and find opportunities in advertising campaigns to increase ROI
  • Manage daily ad spending, create reports, analysis, and bid optimization
  • Help to optimize conversion funnels and landing pages
  • Keep up to date with PPC best practices, keyword research tools, and industry plus competitor research
  • Be able to plan and deploy paid advertising campaigns on Social Media Platforms


  • Minimum 5-years experience as a PPC Specialist
  • Minimum 5 years experience with Google and Bing ads
  • Certified in Google Ads, Bing Ads, Google Analytics
  • Minimum 4 years experience with Facebook and Instagram Ads
  • Minimum 3 years experience with LinkedIn Ads
  • Proficient in all ads typed including but not limited to Search, Display, and Video
  • Ad spend experience of $200k+ / month
  • Proficient with Google Tag Manager, Google Analytics, and G4
  • Experience with RIO and ROAS based campaigns
  • Experience with working with CRMs and leveraging data to Ads
  • Proficient with tools such as SEM Rush, MOZ
  • Proficient in call tracking tools such as Call Rail
  • Strong Analytical skills
  • Ability to execute in a fast-paced environment
  • Self-motivated and able to work independently
  • Ability to work well with others and educate senior management
  • Bachelor’s degree in Advertising, Marketing, Communication, Business, or related fields

$40,000 - $50,000 yearly
About Atlanta Personal Injury Law Group - Gore

We are a personal injury firm in North Atlanta Metro that is committed to helping people and their families navigate the insurance process after they have been seriously injured.

Our Firm's Guiding Principles:

Be Accountable

Be Proactive

Be Efficient

Be Compassionate

Be Optimistic

Be Customer Service-Oriented

Be Detail-Oriented

We believe that life is not what happens to you, but what you do about it. We believe you should always make informed decisions with eyes wide open. We believe in always moving forward and creating momentum. We believe in being as efficient as possible. We believe doing the right thing for our clients is always the answer. We believe helping someone in a time of crisis requires compassion. We believe planning and preparation is the key to success. We believe personal injury law is the best area of law.

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