Online Advertising Specialist
Dani Johnson
Kerrville, TX
Posted ago
Dani Johnson

Tired of promoting widgets? Bored of trying to beat your last win by .1% just to say you did? Ready to change the world with your digital marketing skills?

We’ve been changing the world for over 25 years and are ready to up our game in a big way. 

We only succeed if our clients succeed, so, we run side-by-side with our clients as they pull themselves out of unfulfilled lives of mediocrity and accomplish mind-blowing levels of success in every area of their lives, and yes, we can prove it. 

We put thousands of people in the seats of our events, deliver life-changing information products to 10,000s more, only to give away over $1,000,000 in profit each year. So far, we have built 1000+ houses for the extreme poor in Nicaragua, we feed over 10,000 orphans every day around the world, we've built and fund orphanages in Belize and India, rescue girls and boys from the sex trade and so much more. 

All from a bustling little town in Texas.

We’re ramping up our acquisition efforts on all fronts and we want to drive those folks to the right content to fill their needs and get them moving through our funnels.

Right now, we're on the lookout for an Online Advertising Specialist who will be passionate about using his/her skills to move the DaniJohnson.com mission forward and find value in working for a cause. Not everyone wants to work here and quite frankly, we don't want just anyone. 

The position is a full-time, on-site role. While we love what the Digital Age has brought us, we believe that we get the most done when we work as a team, so on-site is a non-negotiatable. You'll work with our awesome Marketing team, IT team, and the other teams at Dani Johnson.com. You'll be focused on managing multiple paid digital marketing campaigns across multiple platforms.

Additionally, you'll want to have experience with researching, coordinating, developing, posting and monitoring paid search campaigns.

This position would work best with someone who has prior online marketing experience. It's a blast to work here, we're going big places, and we have a TON to offer... so it's more than fair that we ask you to bring something to the table. 

Also, the content we provide changes lives... including the lives of our staff. It's so important that you're willing to plug into the training yourself because how can we ask our millions of clients to do what we won't do ourselves?

We are also fully engaged in your professional and personal growth in a way that few others offer. If after reading this, you're not scared and you STILL think you'd be a good fit, we'd love to talk more and possibly have you join our family!

Responsibilities

  • Come to work every day excited to be here.
  • Drive high-converting traffic to our new and soon-to-be-launched funnels.
  • Consult on landing page optimization and testing recommendations for campaigns.
  • Watch key marketing analytics and key performance indicators (KPI’s), compile and communicate the results to appropriate team members and departments.
  • Direct lead generation and initial customer acquisition strategy.
  • Identify opportunities to grow leads and improve the profitability of campaigns.
  • Mesh well with our awesome marketing team.
  • Manage and implement successful paid acquisition campaigns, demonstrating revenue goals, efficiency and volume.
  • Communicate the purpose of different campaigns to our designers, so they can make us high-converting, top-notch ad creatives.
  • In a fun, honorable way, take control of many different tasks and lead a team when necessary.
  • Pay attention to the performance of campaigns you're running so you don't miss opportunities to improve ad performance, CTRs and most importantly, conversions.
  • Responsible for the AdWords budget allocation and planning.
  • Maintain familiarity with the content we are marketing, so you're not disjointed from the messaging. 
  • Competitor research to support keyword research.
  • Consistently verify that tracking is in place to monitor campaigns. (It's never fun when you find something broken months down the road.) 
  • Work directly with our awesome Director of Marketing to communicate results and opportunities within paid social, paid search and display efforts.
  • Remain current with industry trends while continually leveraging new tools and industry best practices to boost efficiency of campaigns.
  • Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members as well as clients.

Qualifications

  • Great attitude
  • Strong initiative and analytical skills 
  • Competitive and bottom-line oriented 
  • Eager and willing to try new things
  • 2+ years of Digital Marketing experience preferred
  • Possesses a proven track record of sales/marketing performance
  • Experience with social media advertising including Facebook ads, Google AdWords (and other search-based ad platforms), programmatic and display ads, video ads and retargeting
  • Proven track record of similar PPC role or PPC campaign management, and can demonstrate improving performance and ROI
  • Experience with natural search planning and implementation
  • Sound SEO and Google Analytics knowledge
  • Enjoys the challenges of new products, new environments and working with a new team

Compensation
$30,000 - $60,000 plus commission, bonuses and benefits (will pay more for experience)
About Dani Johnson

We've been changing the world for decades and are taking it to the next level.

No, this isn’t some wimpy non-profit, we make a LOT of profit just to give it away. We help people grow in their career and relationships, at work and at home. We do this by plugging people into events and products that show them how to get more out of life.

If you’re afraid of big hairy, “No way!”, type goals, this isn’t for you. But if you think all things are possible, with God’s help, of course…then maybe we should talk. 

We have a loyal client base of over a million people who just can’t get enough of what we have to say. So, why do we need you?

We recently set a HUGE goal. 

A goal that needs a team of talented, driven, passionate people. A goal that will take us a decade or more to achieve. No, I won't tell you what it is, it might scare you away, but if you made it this far down the page… let's talk.

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