National Retail Sales Manager
Badger State Fruit
Pittsville, WI
Posted ago
Badger State Fruit

The Retail Sales Manager will build sales and profits through the development and execution of the effective sales processes for Badger State Fruit. They will establish contact with individuals and organizations for the purpose of making sales presentations that will lead to new customers in the retail sector. Also, they will be responsible to work with the management team to establish effective pricing management, financial analysis, building of sales plans, documentation of sales activity, sales results and attainment of sales goals.

  • Establish relationships with regional and national retailers to sell sweet and dry cranberries
  • Function as an effective member of the management team, setting overall direction for company marketing and representing the sales function in planning efforts 
  • Develop annual, monthly, and weekly sales goals in conjunction with strategic planning 
  • Maintain sales capacity through effective account management and maintenance 
  • Maintain market leadership through competitive pricing management 
  • Provide input into annual budget and control budget expenditures

• Education and Experience

Associate’s degree in Business, Marketing, or related field required with a bachelor’s (4-year) degree preferred. Five (5) to seven (7) years of relevant experience including three (3) years of management experience.

• Selling Skills

Understands and effectively applies the concepts of differentiation and adding value. Knows customer markets and the issues/challenges they face, and can translate that information into useful selling strategies. Builds long term relationships to drive increased revenue and demand for services.

• Financial Reports and Documents

Understands concepts and content of financial reports: Profit & Loss, Balance Sheet, and Cash Flow. Able to interpret results and translate into focused actions.

• Strategic Skills

Comprehends how all business activities are interdependent. Determines opportunities and threats. Comfortable contributing to the strategic plan and future direction for the organization.

• Mathematical Skills

Strong math and accounting skills. Ability to compute rate, ratio, and percentages, and to interpret financial reports. Analyze performance against business plans and industry benchmarks.

• Computer Skills

Experience working in a CRM is a plus. Demonstrates proficiency in use of computers and computer software; especially MS Office, Word, Excel and bookkeeping software (Quickbooks, Peachtree, etc.).
About Badger State Fruit

We strive to consistently provide our customers with a safe, secure premium high quality product and service. First and foremost Badger State Fruit Processing is a cranberry company, the cranberry is the focus of our business. We are a fully integrated cranberry company, Our story begins on the marsh with the our ownership of the cranberries, we are one of the largest independent growers on the country with our own receiving station, cold storage freezers, juice concentrating facility, sweetened dried facility, our distribution warehouses and Gardner Trucking. We deliver superior quality fruit, and superior customer service to our customers. We strive to exceed our customers’ expectations, as we look to increase our profitability.

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