Media Manager
Hungry Planet, Inc.
St. Louis, MO US
Posted ago
Hungry Planet, Inc.

Digital Media Manager (PPC and Search)

As a member of the commercial team, you will contribute holistically to the success of the Hungry Planet® brand and company. This includes driving sales in the immediate term, but also building brand equity with the trade and consumers, setting up the business for long-term success with distributors and customers, and contributing to improving our organizational capabilities over time.

The Digital Media Manager will focus on helping us engage consumers through our vision leveraging compelling, well thought out ad placements. We are looking for a team member that can communicate effectively and professionally. This role will serve as the go-to ad buyer of all things digital. This team member must be open to building the plane and flying it at the same time, able to adapt quickly and collaborate often.

Responsibilities

  • Creating, developing & implementing effective digital paid media strategies across multiple platforms simultaneously. This includes Paid search (e.g. Google AdWords, Bing), PPC, and Paid Social (FB Ad manager).
  • Targeting selected audiences through researching keywords and optimizing target definition over time
  • Managing campaign budgets & adjusting bids to optimize the ROI
  • Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement
  • Reporting KPI's to management on a regular basis through various dashboards
  • Producing engaging, clear & concise copy for campaigns
  • Ensuring that campaigns are aligned across multiple channels
  • Building and strengthening key relationships across PPC ad platforms and various vendors
  • Reducing the risk of click fraud
  • Staying current with PPC & SEM trend and techniques
  • Rapidly test various strategies and tactics to see what works before scaling spend

Qualifications

  • Minimum of 3 years' experience as a PPC Manager or Digital Marketing Specialist
  • Strong analytical skills and dashboard creation
  • Understanding of digital marketing concepts and SEO
  • Experience with multiple platforms, e.g. AdWords, Facebook, Yahoo, Bing
  • Working knowledge of Google Analytics and similar analytical tools (SEM Rush)
  • Excellent communication, both verbal and written
  • Analytically minded and strong in arithmetic
  • BSc/BA in Marketing, Digital Media or a related field
  • AdWords & Facebook certifications is an advantage but not essential

Compensation
$75,000 - $85,000 yearly
About Hungry Planet, Inc.

Hungry Planet® is a fast-growing food company that has developed a full range of premium plant-based meats having the delicious taste and texture of conventional meat. The company's premium plant-based meats are sought after by omnivores, carnivores, flexitarians, and vegans alike, and have a lighter environmental footprint using fewer resources from planet to production. Hungry Planet’s expansion from serving the Foodservice industry to offering Direct to Consumer sales in mid-2020 has resulted in ongoing growth. Hungry Planet’s chef-crafted recipes are growing in popularity on social channels and the Hungry Planet® brand is becoming more broadly available through online channels, grocery stores, and food service establishments. 

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