Marketing - Technology Analyst
Rising Phoenix Real Estate
Dallas, TX US
Posted ago
Rising Phoenix Real Estate

As a Marketing/Technology Specialist at Rising Phoenix, you will get to do more than just monitor metrics. You will define and implement measurement strategies that align with digital marketing and overall business goals. In this role, you will focus on executing and optimizing marketing strategy at both a corporate and business unit level (Real Estate and Mineral Royalties). You’ll manage the day-to-day execution of marketing campaigns (direct mail, SEO, Ad based). You’ll also work directly with Sales Management & Executive leadership to build new campaigns and optimize current campaigns. We are looking for the right candidate who is ready to take the next step in their Marketing career, if you live in the details and want to begin to steer the department, now is the time!

Responsibilities

You will:

  • Lead the creation of a marketing database within the Rising Phoenix companies
  • Produce meaningful marketing KPI dashboards and deliver monthly cross-channel performance reports with actionable insights
  • Implement tracking into various marketing initiatives using Google Tag Manager
  • Benchmark performance across all online channels and advise on KPIs based on performance analysis
  • Report on key metrics, analyze and interpret trends and provide actionable insights based on available analytics data
  • Analyze online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution
  • Spot opportunities to try innovative new methodologies and improve the analytical procedure
  • Work daily with analytical software including but not limited to Google Adwords, Google Analytics, Adobe Analytics, and more

Qualifications

You Are:

  • Communicative: Outstanding written and interpersonal communication skills
  • Detail-oriented: The highest standards for quality control
  • Analytical: Thrive is spreadsheets and even small databases, a data junkie
  • Self Motivated: Highly responsive and motivated to work with enthusiasm without needing significant oversight or the help of other
  • A Planner: Strong project management skills with an ability to plan and prioritize
  • Tenacious: Stay on top of tasks with excellent follow-through 
  • Tech Savvy: Google Analytics, Marketing Database, Mail Chimp

Compensation
$70,000 - $85,000
About Rising Phoenix Real Estate

We are a dynamic and rapidly growing real estate company. We also have a specialty in buying and selling mineral royalties. We are a highly responsible, relational-focused staff who strives to dramatically enrich the lives of those around us through real estate and buying minerals. We believe in having fun, building relationships built on trust and mutual respect, solving problems, and treating our staff members like family.


Today we have four lines of business:


  • We buy homes from motivated sellers and resell them to other financiers
  • We buy homes, renovate them, and resell them to retail buyers
  • We buy homes for our owner's finance portfolio
  • We buy oil and gas minerals and royalties

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