Marketing Strategist
Fairway Independent Mortgage Corp
Posted ago
Fairway Independent Mortgage Corp

We’re looking for a Marketing Specialist to join our fast-growing lead generation group. This team is responsible for generating leads via paid social media and paid search campaigns for home purchases or refinance.

As a Marketing Specialist, you will work closely with our Digital Marketing Specialist to deliver quality leads through social media marketing programs. With a can-do attitude, you will specialize in establishing and growing a corporate-run paid media program on social platforms as well as serve as a subject matter expert to our corporate and sales teams.

This can be a remote or on-site position. We have offices in Dallas, Chicago, Milwaukee, and Madison – or remote. It is a full-time, position; we offer flexible workplace policies and are passionate about diversity and inclusion.

  • Develop branded marketing materials such as social posts, blogs, and web copy that is professional and well-written
  • Regularly update social media and respond to followers
  • Help marketing staff achieve our goals through the implementation of advertising, digital, and communication plans
  • Manage website content, mailing lists, SEO development, and tracking analytics to ensure all content is up to date and relevant
  • Deliver reports on monthly analytics across web and social platforms and advise on improvements

  • Day-to-day management of our paid social media marketing program for lead generation
  • Support the Digital Marketing Specialist in various paid media needs for other lead generation programs, including affiliate marketing, paid search, programmatic, and remarketing
  • Run consistent reporting and conduct analysis on paid social and other lead generation programs

  • Bachelor’s degree in Marketing or related majors
  • Candidate should have their finger on the pulse of the current marketing landscape
  • Must possess excellent project management skills, communication skills, and a strong work ethic
  • Experience with social media platforms, CRM, CSM, and public relations
  • Minimum 2 years of experience in marketing/brand management or related field

  • 3+ years experience managing paid social media campaigns for lead generation

$24 - $36 hourly
About Fairway Independent Mortgage Corp

At Fairway Independent Mortgage Corporation, we're dedicated to providing an amazing experience for you every day.

Founded in April 1996, Fairway Independent Mortgage Corporation is celebrating 25 years as of 2021! We employ over 10,000 employees nationwide. With a strong focus on purchase business, we continue to grow each year, closing approximately $65 billion in 2020. We are proud to be voted the #1 Best Mortgage Company to Work for 6 years in a row by Mortgage Executive Magazine based on Loan Officer votes.

Whether you’re looking to advance your career as a mortgage professional in our branch network or in a corporate support role, we offer a variety of opportunities to help you grow personally and professionally!

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