Marketing Strategist | DC785
Washingtonian Realty
Washington, DC
Posted ago
Washingtonian Realty

These days businesses live and die by their marketing copy. That’s why a creative, energetic and knowledgeable marketing strategist understands the value of a true story, well told. If you are an experienced storyteller with a sense of style who knows that the very best marketing doesn’t feel like marketing at all, then we’d like to meet you. We’re looking for a creative Marketing Strategist who values truth over spin and who knows how to create simple, direct content marketing that works. Does this sound like you? Then read on.

The right fit for this job:

With an ear for language and an eye for design, you’re a natural creative with a penchant for business-savvy writing. You know it’s simply not enough to tell the world that you’re a rock star. You have to show it. We want an experienced content marketer who knows how to build campaigns—print, digital, and email (and has a proven history of doing so)—basically, someone who lives and breathes fresh marketing opportunities. Your attention to detail must be impeccable, but you must also have a creative edge that sets you apart from the competition. You know how to write the perfect call-to-action, and you know what converts leads! Above all else, this role should be laser-focused on lead generation.

Think you’re ready to share your passion for marketing with us?

Location/commute: Spring Valley, Washington, D.C., You live within a 30-minute commute and have your own car, a valid driver’s license, and carry insurance.

Type of employment/hours: Full-time, M-F, Hours can be flexible 

Compensation: $75,000 - $90,000

Benefits: Paid Time Off and Holiday Pay

How to apply: To complete the application process please copy and paste this link to your browser: https://proreastaffing.vervoe.net/job-page/marketing-strategist-dc785/1547044411

Responsibilities

You’ll help our team:  

  • Research, plan and execute all marketing efforts
  • Conceptualize, review and distribute marketing collateral
  • Work with design team on all marketing collateral/promotional items
  • Plan in-person marketing events, handling logistics and execution 
  • Provide content ideas for team blog and write posts (Wordpress)
  • Follow Rezora analytics to create and edit weekly/monthly newsletters
  • Encourage and assist team members with individual marketing ideas and planning
  • Seek out new/interesting promotional ideas, sponsorships, etc. 

Oversee Social Media:

  • Maintain and build social media presence
  • Strategically plan and execute a schedule of social media content
  • Manage Digital Intern(s) for specific neighborhood social media accounts
  • Review/analyze analytics, adjusting content, and schedules per data
  • Promote each listing across appropriate social media platforms
  • Research proper audience for paid advertising

 Administrative Duties:

  • Schedule all vendors for each new listing
  • Confirm vendor appointments, meet vendors as necessary and gather invoices
  • Shop for all odds and ends related to each listing
  • Calendar management for all listings
  • Prepare listings for photo shoots and attend photo shoots
  • Purchase closing/referral gifts and write thank you notes
  • Oversee all details required for each listing to go to market
Qualifications

Our ideal candidate will assist with a wide variety of administrative tasks, keeping the Agent on track, organized and prepared. You will provide a concierge level of service to our valuable clients as well as the team. You will coordinate with the in-house creative team to meet marketing goals. You are able to read into analytics (FB ads, Google analytics, etc.) to determine whether we need to pivot our marketing/advertising strategy or focus our attention on what’s working. 

As a social media wizard, you know how to create a social media firestorm from initial design to final execution. You know a good value when you see it and you know how to negotiate price. You have an ability to pinpoint what makes a property unique and know how to emphasize the quality details that set it apart from local comps. You’ll demonstrate creativity within constraints and have the ability to produce a range of marketing materials on the fly (often under tight deadlines during our busy season!).

Compensation
$75,000 - $90,000
About Washingtonian Realty

We are a residential real estate team of hustlers who work hard and play hard. We go above and beyond at every opportunity and are truly passionate about real estate. We serve customers in Washington DC, Montgomery County Maryland and Northern Virginia.

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