Marketing Manager
Bell Tower Real Estate Team
Yorktown, VA US
Posted ago
Bell Tower Real Estate Team

Bell Tower Real Estate Team, a community-oriented real estate firm located in Yorktown, is looking for a world-class Marketing Manager to expand its Operations Department and build its Marketing Department. This full-time position calls for a highly organized and visionary individual capable of managing multiple facets of Bell Tower’s brand and public image. Tasks include, but are not limited to: growing reach and visibility, expanding client database through traditional and digital marketing, planning and executing events, drafting and distributing marketing materials, managing messages across varied client audiences, writing weekly/monthly newsletters, overseeing charitable giving and sponsorships, and consistently evolving various collateral. Meeting deadlines, communicating effectively and managing vendors are also essential competencies.

This is a small team with a startup mentality. We are seeking a focused self-starter and problem-solver with a commitment to growth, who complements our talented group. Advanced computer skills (Adobe Creative Suite, word processing, and a familiarity with spreadsheets, databases, social media, web platforms, etc.) are required.

The Marketing Manager will be an integral member of the team and will report to the Director of Operations with key integration to the Team Leader. Our results-oriented work environment allows for flexibility of schedule and demands some work activity on evenings and weekends.

Bell Tower Real Estate Team is a franchise of RE/MAX Capital.

Responsibilities

  • Plan, schedule, staff, oversee, and improve regular client and community events
  • Oversee direct mail campaigns to the existing client base and growing “geographic farm”
  • Manage digital advertising budget and campaigns across numerous outlets, heavily focusing on ROI for each platform
  • Execute client communication plans across various media types
  • Develop a deep understanding of client relationship management (CRM) process and tools
  • Maintain web presence, regularly updating the blog and social media outlets
  • Develop and evolve presentation and marketing materials to support sales staff
  • Create and maintain templates and platforms for listing and buyer marketing material
  • Manage charitable giving, corporate social responsibility, and local sponsorships
  • Spearhead business to business partnerships
  • Maintain client, colleague, vendor, and service provider databases
  • Communicate with and manage vendors
  • Promote public and brokers’ open houses

Qualifications

  • Determined and dedicated to personal growth
  • Organized, prioritized, task-oriented, and systematic
  • Committed to using proven models and systems to achieve successful results
  • Positive outlook and problem-solving attitude, remaining calm under pressure
  • Learning-based and highly accountable 
  • Responsible, dependable, trustworthy, and consistent
  • Impeccable attention to detail and ability to meet the deadline
  • Able to communicate in a pleasant, businesslike manner
  • Fluency in Adobe Creative Suite including In Design, Illustrator, & Photoshop
  • Fluency in Google Suite and social media platforms

Compensation
$40,000
About Bell Tower Real Estate Team

The Bell Tower Real Estate Team is built on a strong foundation of core values and purpose. We operate in a fun, exciting, and challenging environment that helps all of us achieve our goals. Each of our staff members and agents is dedicated to teamwork, self-improvement, positive attitudes, and most importantly, a passion and drive to surpass the expectations of every client who does business with us. With sales of over 120 homes in 2020, we are one of the top real estate teams on the Peninsula and we work in the resale, new construction, commercial, and investment markets.

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