Real Step Agency
Data-Driven and Strategic Marketing Manager
Real Step Group® has an immediate opening for a highly motivated, experienced, data-driven, performance-oriented Marketing Manager. You will join a passionate, fast-growing and innovative team who drives real estate investing. The Marketing Manager will oversee the management of the marketing budget across marketing programs, implement and fine-tune models to forecast, craft and execute experiments across the network, and lead in all aspects of driving top line growth. The position also affords the opportunity to work cross-functionally with other divisions of the company and blend quantitative acumen with creativity and a spirit of marketing inquisitiveness.
You will have the opportunity to:
- Deploy, manage, and optimize significant marketing spend across traditional and non-traditional ad programs.
- Own and optimize the Marketing budget while achieving profitability goals.
- Partner with other team members to understand customer perspective and create more compelling, relevant marketing materials.
- Direct marketing automation: Optimize and improve direct mail and digital marketing practices, including drip campaigns and integration of other demand indicators and signals.
- Take ownership of Marketing Scorecard: create more integrated, comprehensive views of marketing performance, and build reporting to be consumed by key stakeholders and direct company-level decisions.
- Work with internal and external teams to optimize the company website.
- Scope out and implement creative, unorthodox new customer acquisition channels, including (but limited to) social, SMS, and trade show marketing.
We are looking for someone with:
- A passion for marketing data. You are on a perpetual quest to understand performance metrics, determine true cause-and-effect, and drive higher ROI through optimization.
- Experience with digital marketing efforts and direct mail.
- Experience with marketing analytics tools.
- An empathetic, broad-minded approach to digital marketing. You want to drive ROI, but you also want to put the right message in front of the right person at the right time.
- Passionate about real estate: Like the rest of the team, you are in tune with your inner Urban Economist - you are fascinated by demographic trends, labor market demand drivers, and the unique character of neighborhoods and urban environments across the country.
- 3-5 years of marketing experience
- 4-year degree from accredited institution
- Excellent quantitative skills; adept at working with and making sense of data from disparate sources
- Willingness and ability to work across teams and take full ownership of projects
- Strong technical aptitude: familiarity with data manipulation and product development protocols a plus
- Proficiency with Excel, PowerPoint, and Adobe Creative Suite
About Real Step Agency
Real Step Agency is a National Real Estate Investment Company.
We are an Investment and Real Estate Agency Company operating in Washington, DC, Baltimore, MD, Orlando, FL, Atlanta, GA, Charlotte, NC and Tampa, FL.
Our Investment Company, Real Step, buys and sells over 50 homes a month in all of these markets. We are an innovative Real Estate Team fully equipped, systematized, and committed to continually educating ourselves to better serve our clients.