Marketing Manager
Shannon McCarthy Team @ Keller Williams Capital District
Saratoga Springs, NY US
Posted ago
Shannon McCarthy Team @ Keller Williams Capital District

Marketing Manager

The primary objective is to build a business and brand presence from the ground up. The Marketing Manager is responsible for generating traffic to our website and social media channels by creating and delivering marketing ideas and activities; creating content and managing social media channels; maintaining inventory of collateral materials and planning events. The Marketing Manager is intimately involved in helping our agency communicate the value we bring to the community. 


  • Responsible for managing all marketing, social media, PR, and branding initiatives - print, digital, and social, photography and video, direct mail
  • Ensures that company messages and materials are accurate and consistent
  • Creates, delivers, edits, and optimizes marketing materials and advertising campaigns
  • Event Planning/Coordination
  • Establish all marketing for team events, open houses, and new listings
  • Plan and organize all team events and market across all social media channels
  • Maintain accurate information on the company website
  • Develop strategies and tactics to get the word out about our company and drive qualified traffic
  • Geographic farm marketing focusing on a single neighborhood as the target audience and utilizing our marketing efforts to educate, improve, provide different services and bring value to the residents of this particular neighborhood
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies, and vendors
  • Oversee and approve marketing material, from website banners to hard copy brochures and
  • case studies
  • Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
  • Manage print contractors and other promotional vendors


  • Minimum of 2 years marketing/brand management in an agency or real estate sales environment
  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Possesses a proven track record of sales/marketing performance
  • Social media expert
  • Bright, upbeat, energetic and have strong communication skills
  • Highly proficient with marketing concepts
  • Enjoys working in an entrepreneurial environment
  • Passion for new solutions and challenging broad-based audiences
  • Enjoys the challenges of new products, new environments and working with a team
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
  • A sense of aesthetics and a love for great copy and witty communication
  • Up to date with the latest trends and best practices in online marketing and measurement 

$42,000 - $60,000
About Shannon McCarthy Team @ Keller Williams Capital District

Based in Saratoga Springs, New York, Shannon McCarthy Team @ Keller Williams Capital District is one of the region’s top-selling real estate teams, having represented the sale of more than 1,200 properties. Located in their premier offices just off Saratoga’s famed Broadway, the experts who comprise The Shannon McCarthy Team are further strengthened by the power and resources of the office of Keller Williams Capital District.

Top Producer and Team Lead Shannon McCarthy, along with her team of experienced Realtors® and Brokers, specializing in residential real estate, new construction, and investment property purchases and sales in the Capital Region and Adirondacks. They are highly skilled, design-savvy, results-driven, socially networked, and relationship grounded in their approach to selling some of the most desirable real estate in the area. They are also keenly focused on the needs and satisfaction of both their buyers and sellers.

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