The Young Team
The Marketing Director is responsible for the strategy and execution of The Young Team brand as we seek to become the real estate team of choice in current and new markets. This individual will ultimately promote and expand the Young Team brand to generate business and launch into new markets.
- Oversee all communications, public relations, and promotional activities selected to support the brand and marketing strategy.
- Direct and approve the design, production, and distribution of print materials such as brochures, ads, and direct response plus radio and television spots needed for broadcast campaigns.
- Manage press relations, special events, and community outreach activities.
- Oversee digital strategy, content calendar development, and execution.
- Supervise a staff of professionals, including Digital Marketing Strategist and Asset capture team.
- Work alongside the Director of Operations and Director of Sales to execute cohesive business strategies.
- Stay informed about traditional and digital marketing trends, monitor industry changes, and maintain our position as an industry leader.
- Seek new opportunities and develop proposals for expansion into new markets.
- Bachelor's degree in marketing, business, or related field. Master’s degree preferred.
- At least three to five years of marketing management experience.
- Experience with managing others
- Experience in digital marketing
- Real estate background not required. Personal experience with the home purchase/sale strongly preferred.
Skills and Attributes
- Ability to lead the marketing team with a strong teamwork mentality
- Ability to manage multiple projects at once in a fast-paced work environment
- Ability to thrive as a self-starter with minimal supervision
- Well organized with strong customer-service, writing, and presentation skills
- Proficiency in Hubspot, Google AdWords, and Google Analytics strongly preferred
- Understanding of SEO principles strongly preferred
- Experience with public relations, and working with third-party agencies
About The Young Team
The Young Team is a dynamic team of real estate experts in Cleveland, Ohio dedicated to revolutionizing the real estate experience. We are striving to change the way real estate is practiced in the area by providing a level of service that will become the golden standard for other realtors across the region. As a top producing real estate team in the region growing the business 20% year over year, and over 20 years in the business, we are looking for someone to help us continue our growth as one of the top teams in the largest brokerage in the world.