This is a full-time, in-office position. We are not looking for remote professionals, we are looking for someone who will be a member of our team!

SMALL LAW FIRM SEEKING MARKETING MANAGER

Law Offices of Adam Dayan, PLLC, located in New York City, is dedicated to protecting the rights of children with special needs. We represent parents in pursuing appropriate educational programs and services under the Individuals with Disabilities Education Act. Our law firm is looking for an experienced Marketing Manager who will work directly with the Owner to manage the firm’s marketing projects.

The Role

We are a small firm with BIG GOALS and a lot of development. To meet our goals and communicate our unique value to current clients, potential clients, and within our firm, we need marketing skills.

You’ll work with our Owner, Operations Director, sales team, and vendors to develop and implement marketing aimed not just towards developing future clients, but also marketing that supports the full client lifecycle, support our recruiting programs, communicate with our employees, and helps us reach the many professionals who refer clients to us.

Our Marketing Manager will start off as a Department of One and will at first wear many marketing hats.

You’ll need to be able to take the ideas of our team and run with them, as well as present strategies of your own. You’ll create paid advertising campaigns; support and market our podcast; support our website designer and improve SEO; create and run drip campaigns in MailChimp or a CRM system; design and support physical mailing campaigns; work with HR on recruitment campaigns; establish vendor relationships; and work with us to set up speaking engagements, webinars, and other networking and marketing chances. As we develop, you will work with the Operations Director to create your department.

TO APPLY, FOLLOW THE FOLLOWING PROCESS: (We are serious about this. Following instructions is important for a Marketing Manager who is supposed to help us execute our marketing visions.) Submit a resume, and cover letter, and complete all questions.

Your cover letter should address the following points:

• The skills you possess that would make you an asset to our firm
• Your reason for interest in our Firm’s work
• Provide an example of your work, we leave the type of example and whether it is a link on in the cover letter to your creative discretion

Applications without a cover letter will not be considered.

• Act as an ambassador for the firm’s brand, ensuring consistency across all of our projects
• Gain familiarity with the Firm’s Practice Areas, and processes, to ensure Marketing campaigns match Firm objectives
• Work closely with leadership to create the firm’s marketing plans, budget, and strategy
• Help to conduct market research, and identify customers and potential services
• Coordinate with third-party vendors and our staff to create and implement marketing and sales strategies and complete projects as assigned by the Owner
• Coordinate social media activities
• Monitor the firm’s marketing (using Google Analytics and other tools) and create clear and detailed reports for leadership on ROI and reach
• Maintain excellent follow-through

• 3-5 years of marketing experience for service organizations
• Bachelor’s degree in marketing, communications, or a related field
• Must be familiar and comfortable with marketing legal services
• Independent, self-starter
• Quick to learn new software
• Strong copy-writing and copy-editing skills
• Basic graphic design skills
• Experience working with major front-end website tools
• Excellent organizational skills
• Mindful of deadlines and able to juggle competing projects
• Can handle constructive feedback

Our team is passionate about helping children with special needs, about collaborating with team members to fulfill a mission that is bigger than ourselves, about achieving professional and personal growth, and about building our law firm so that we can reach as many families as possible. Our team members care about getting to know each other, learning about each other’s interests, celebrating happy occasions, growing together professionally and personally, and helping each other feel supported through difficult times. We care deeply about what our clients are going through and we go overboard to keep clients informed.