Marketing Manager
Sunland Home Care
Mesa, AZ US
Posted ago
Sunland Home Care

The successful candidate will oversee all external marketing affairs for Sunland Home Care in the Phoenix market and other emerging home care markets. The Marketer will represent the brand and company at various locations and functions in the senior community and will be responsible for building and maintaining positive relationships with various professionals in the senior care community. In addition to building the company image in the community, the Marketer will work with Sunland Home Care Management staff to oversee the delivery and quality of services provided by Sunland Home Care field staff. This includes, but is not limited to management of marketing & sales staff, creation and implementation of sales strategies, development of partnerships and contract negotiations. This position will also oversee an annual Marketing & Sales budget and is expected to operate in a fiscally responsible manner. 

This position oversees all aspects of Community Relations, including but not limited to all Customer Marketing, Sales, Assessment of Customer needs, as well as resolving customer concerns or issues with care. This position will interface with, and coordinate with the Care Managers in the office. Ensuring that the customer's needs and expectations are well understood is a key priority to ensuring the proper delivery of care in the home. 

The successful candidate will have a business-building approach with an entrepreneurial spirit, a strategic thinker able to focus on details while overseeing the bigger picture. He/she will work with other key executives in the company in addition to being a hands-on professional possessing expert leadership skills in-home care, assisted living, skilled nursing or other related fields. As a leader in this fast-growing organization, the Marketer will challenge his/her own individual performance, the current office leadership team performance, and the performance of all contributors within the organization, regardless of position.


  • Develop new relationships with potential referral sources. Ie: Skilled Nursing Facility Social Worker, Discharge Planners, Hospital Staff, Doctors Offices, etc.
  • Participate in Weekly Care Plan Meetings with Sunland Home Care Medical office Staff
  • Be familiar with all Sunland Home Care Medical clients, staff and clients potential needs
  • Schedule In-Person and/or virtual (home or facility) assessments and evaluations with potential customers and their families
  • Learn to evaluate customer needs and offer solutions to their in-home care problems
  • Help customers and families understand what services may be beneficial or critical to help their loved ones remain at home
  • Work with the Staffing Scheduling department to perform in-field client visits


Experience required for the position includes the following:

  • 2-5 years experience in program directing, design, and implementation including but not limited to: financial/budgeting, marketing/sales, quality assurance based on practice and regulation in multisite management
  • A successful track record indicating a working knowledge of sales/marketing, business operations, quality assurance, program development and implementation, and customer service for both internal and external clients. 
  • Leadership qualities (high energy level, diplomatic, performance-driven, customer service oriented, and ability to lead a team)

About Sunland Home Care

Sunland Home Care & Medical  is the nation’s premiere in-home care organization. We provide non-medical, in-home care services to seniors who want to stay home, but need assistance through our dedicated, compassionate and professional caregivers. We specialize in providing in-home care assistance with Activities of Daily Living (ADL’s) such as bathing, dressing, grooming, Personal Care, Transportation assistance to and from medical appointments, Meal Preparation, Companionship, medication reminders, exercise and activity supervision. Our mission is to provide seniors the privilege of aging at home and preventing hospital readmissions. 

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