Marketing Manager
Jason Farabee Properties
Louisville, KY
Posted ago
Jason Farabee Properties

We are seeking a TALENTED highly motivated, self-starting, creative individual with a passion for connecting with current and future customers through content marketing, social media, and traditional marketing efforts.

The Marketing/Social Media Manager will be responsible for advancing the community and customer experience through online and traditional marketing. This position is charged with accelerating the expansion and use of social media channels as well as to bring a high degree of creativity to our existing methods. This position requires tight interaction with the marketing, customer service, operations, sales, and technology teams to ensure that our website, social media, collateral and other communications accurately reflect our brand and to achieve overall goals.

Applicants should have a well-developed capacity for coordinating and implementing marketing communication projects with responsibilities in social media, public relations, search marketing, advertising, brand stewardship and special events management. Familiarity with standard concepts, practices, and procedures within marketing and advertising is critical, while knowledge of real estate functions is a bonus. A certain degree of creativity and latitude is required.

In addition to marketing, branding, and social media related work, this position will also share a role in tracking sales data; maintaining collateral and marketing materials inventory; maintaining databases; and preparing reports.

This position will lead our efforts to engage stakeholders with quality content, create content delivery plans, and maintain consistent, brand-appropriate content as well as oversee and administer the company’s social media marketing and advertising.


Responsibilities

  • Ensures that company messages and materials are accurate and consistent
  • Creates, delivers, edits, and optimizes marketing materials and advertising campaigns
  • Executes new community launch including signage and events
  • Prepares weekly sales reports
  • Edits and maintains social content for communities
  • Post and maintain all listings in MLS
  • Coordinate all services for listings
  • Website management including written and digital content, redesign as needed, SEO development and tracking analytics
  • Run and maintain all social media channels (Facebook, Twitter, Instagram, etc.) with scheduled posts and updates
  • Support the company and agent tracking of incoming leads/prospects and adjust marketing campaigns accordingly
  • Database Guru, lead generation and mastery of follow-up
  • Create email drip campaigns that are trackable and generate interest and services each individual's clients needs.
  • Ensure all company leads are followed up on a continuing basis in categories of status
  • Create and develop a variety of Facebook ads
  • Establish all marketing for team events, open houses, and new listings
  • Plan and organize all team events and market across all social media channels


Qualifications

  • B.S./B.A. in Marketing or related majors
  • Minimum of 2 years marketing/brand management in an agency or real estate sales environment
  • Possesses a proven track record of sales/marketing performance
  • Exceptional phone skills
  • Social media expert
  • Bright, upbeat, energetic and have strong communication skills
  • Highly proficient with marketing concepts
  • Enjoys working in an entrepreneurial environment
  • Passion for new solutions and challenging broad-based audiences
  • Knowledge of forward design concepts
  • Some understanding of the sales process for residential real estate
  • Enjoys the challenges of new products, new environments and working with a new team
  • Experience with database and CRM systems (intermediate)
  • Experience in the real estate industry preferred


About Jason Farabee Properties
You will be working with one of the area's top real estate Broker's at a luxury brokerage firm. We need someone to come in and be the right-hand person and help take the business to it's highest potential. The Broker has a high level of achievements and is willing to coach the right person to build this growing team.

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