Marketing Manager
Chris Kwon Realtor
Irvine, CA US
Posted ago
Chris Kwon Realtor

This is a part-time to full-time position.
Applicants must be in Irvine, CA or within a 10-minute drive.

The marketing manager is responsible for all creation and distribution of Print, Digital and Social Media Marketing. Must have the ability to create + distribute original and existing content that is relevant to brand core values, community, current events and targeted clientele. We communicate and market to all Lead Sources including the following: Sphere of Influence, Geographic Farm, Open Houses, Expired Listings, Referrals, Website, Digital Sites and others. The role will track and measure everything marketing and will determine an ROI. Original thinking is encouraged and brainstorming new ways to generate business is critical to success.

Responsibilities

Brand + Logo

  • Always Building Equity

Print Marketing

  • Coordination and scheduling
  • Publications
  • Open Houses
  • Coordinate all advertising opportunities
  • Mega Open Houses
  • Flyers
  • Invitations
  • Promotion
  • PR * Track all Leads

Direct Mail Marketing

  • Content, Coordination + Scheduling
  • Geographic Farm
  • Manage all Postcards and Newsletters
  • 2-3 monthly * Just Listed/Just Sold
  • Track all Leads

Email Marketing – (Company Email, Mail Chimp)

  • New Listings
  • Newsletter
  • Create Newsletter (Custom)
  • Seasonal/Holiday Posts
  • Track all Leads
  • Track + Measure

Digital Marketing

  • Landing Page(s) + Optimization
  • New Listings
  • Open House Promotion
  • Video, Video, Video
  • Listing/ Sold Promotion
  • Track all Leads
  • Track + Measure

Team Website

  • Manage updates and hosting
  • Updated and improve all pages
  • Update and revise content
  • Tract all Leads
  • Track + Measure

Video

  • Distribution

Influencer Marketing

  • ATTACK PLAN
  • Audience
  • Transparency
  • Tail
  • Authenticity
  • Content
  • Keeper
  • Performance
  • Longevity
  • Advocacy
  • Network

Social Media

  • Daily Posts + Campaigns
  • Sources
  • Facebook
  • Video, Video, Video
  • Target
  • Bitly Link
  • Boost
  • Ads * Instagram
  • Stories * Twitter
  • Blow up * LinkedIn
  • Referrals
  • Investors * Pinterest
  • Promote? * YouTube
  • Others * Daily/Weekly/ Monthly Review

Facebook Campaigns

  • Manage Team FB Page

CRM

  • Manage Database
  • Campaigns

Listings

  • Listing Presentation
  • Brochures + Flyers for Property
  • Property Description + Details
  • Coordinate Web, Video, Photos, etc.

Testimonials

  • Manage – Website, Zillow, Yelp, Realtor
  • Send out requests + thank yous
  • Link to Website
  • Repurpose to print + digital

Google Chrome Extensions

  • Email Extractor

Additional Food for Thought:

  • #Hashtags
  • Sharing Google Docs
  • Hootsuite
  • MeetEdgar.com
  • Smart scheduler for Social * Constellation Web Solutions

Qualifications

  • Previous work/school experience and knowledge in marketing, social media, advertising, digital marketing

Compensation
$18 - $20 hourly
About Chris Kwon Realtor

Commitment, Honesty, Integrity and Value is our commitment to our clientele. Our relationships are about connecting with clients on many levels. Our mission is to be the most dynamic, innovative real estate companies in the South Bay. By utilizing the best technology, ground breaking marketing and vast market knowledge, our success will be extraordinary. Although we cater to the luxury market, we understand that luxury is only a perception of the beholder. Who you work with matters.

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