Marketing Manager
True Realty
Greenwood Village, CO US
Posted ago
True Realty

We are searching for a highly innovative and well-rounded marketer who can develop a comprehensive, multi-channel marketing strategy. The person selected must deliver True Realty’s value proposition to potential buyers and sellers wherever they are in the customer journey. The Marketing and Integrations Manager will need to be versed in traditional and digital channels, creating campaigns, and measuring effectiveness. The person will play a significant role in selecting and managing technology to enable effective multichannel client communication. 

This is a hands-on role with a rapidly growing business, so we need someone that can strategize, execute, and hit the ground running. We expect you to be a social media guru and know how to use social listening tools. Knowledge of ad creation, audience segmentation, A/B testing, and reporting is critical. Measuring results is essential to us! You also need to be comfortable with lead generation accountability and grasp the customer journey in real estate. The person must deliver leads to the business and plan how we connect with people once they are in our CRM. How do we effectively communicate, educate and eventually turn them into a customer? What channels are the most effective? You need to have your finger on the pulse of the True Realty customer!

We are also looking for a kind, thoughtful person with a real-world understanding of the customer's perception of our marketing. Additionally, the Director of Marketing will develop best practices and systems to positively impact agent branding and train new agents, enabling them to become social influencers within their community. 

Who you’ll work with:

You will report to our Chief Operation Office regarding ad performance, lead reporting, and social media engagement, and budgeting You will also interact daily with our Owner and Managing Broker, collaborating on new marketing strategies, technology, and long-term lead follow-up marketing effectiveness. Lastly, you’ll encourage, support, and train our Sales Agents on content creation and calendars to help them become social influencers to the communities they represent

Responsibilities

  • Marketing strategy development
  • Digital and traditional marketing
  • Social Media (Instagram, Facebook, YouTube, and LinkedIn) detailed ad creation, marketing strategies and management, including listening tools and ad performance
  • Visual content creation, including image and video
  • Online Lead Generation
  • Multichannel messaging content including writing compelling copy for text and email
  • Google Analytics
  • Retargeting Campaigns 
  • Website Management and landing page creation 
  • Graphic design
  • An average understanding of Google PPCA marketing - We currently have someone running PPC and you will be responsible for gauging the effectiveness of these leads as part of the overall marketing budget
  • Video editing is a plus. We are hiring an outside videographer however you will need to work hand-in-hand with this person as a part of our overall strategy and budget
  • Email Marketing

Qualifications

  • Portfolio demonstrating creative work that aligns with role requirements
  • Experience crafting and implementing effective marketing strategies
  • Three years of marketing experience
  • Social media campaign management
  • Marketing automation experience
  • SEO, Google, and YouTube ad creation, advanced segmentation, PPC 
  • Experience managing advertising spending, outside agencies, and vendors
  • Experience with Google Analytics
  • Highly self-motivated 
  • Proficient in project management  
  • Excited to work with a small team in a fast-paced environment
  • Ability to think both creatively and strategically
  • Have a growth mindset with a great attitude
  • Have a sense of humor

Compensation
$66,000 - $80,000
About True Realty

True Realty is creating a better way for people to buy and sell homes. We want our clients to have an organized and efficient experience while not losing a professional realtor's personal touch. With this goal in mind, we created a team approach to selling homes. By having a team in place, our sales agents can focus on their clients' specific needs and provide exceptional customer service while never having to worry that something is falling through the cracks.

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